{"id":520,"date":"2019-01-24T08:00:00","date_gmt":"2019-01-24T08:00:00","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=520"},"modified":"2019-08-06T18:12:33","modified_gmt":"2019-08-06T18:12:33","slug":"mobile-marketing-automation-a-high-level-overview","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/mobile-marketing-automation-a-high-level-overview\/","title":{"rendered":"Mobile Marketing Automation: A High-Level Overview"},"content":{"rendered":"

\"Mobile<\/a><\/p>\n

Traditional marketing automation is generally done office to office. Your messages go from your work desktop to your lead’s desktop. That’s the summation of the process as it has traditionally\u00a0been in the years since automation\u00a0has become commonplace. However, in the last ten years, the world has grown increasingly more enamored with mobile internet access. Research predicts that the number of mobile-only internet users will grow from 32.1 million to 52.3 million by 2021.<\/a>\u00a0So for a marketer to ignore this growing population would a huge waste of potential. Thankfully, automation programs exist to capitalize on.<\/p>\n

Here’s how you should be leveraging mobile platforms in your automation efforts.<\/p>\n

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First thing’s first: what is mobile marketing\u00a0automation (MMA)? It seems like it’s pretty self-explanatory from the name, but what is it really? Mobile marketing automation is automation designed to better reach leads on their mobile platforms. By leveraging the uniqueness of the platform marketers can reach leads in ways previously unconsidered.<\/p>\n

One of the primary features of MMA is the ability to directly contact leads with SMS messaging and MMS two-way communications. There’s no limit to the number of things that can be sent in these mobile messages, but as with most other marketing\u00a0automation efforts, it may be wise to send them special deals and offers in such a cold call style\u00a0situation. These offers include coupons, discounts, tickets, and surveys. You should be wary of such efforts, however, as some leads may not appreciate you contacting their\u00a0mobile numbers.<\/p>\n

MMA can also be done through apps and push-messaging. This can be a little more subtle\u00a0than sending people outright text messages as it all goes through an app. Of course,\u00a0the caveat here is that you have to sink time into developing an app to supplement your marketing.\u00a0<\/span>Other features of MMA include Geolocation, reporting and analytics, and custom content creation.<\/p>\n

The biggest reason to adopt MMA? The overwhelming potential for personalization.\u00a0<\/span><\/p>\n

Any marketer\u00a0worth their salt is going to appreciate the value of strong personalization. It’s\u00a0directly tied to the medium in which the messages are being sent. Personalization\u00a0for the ultimate personal platform. Studies have shown\u00a0that more personalized efforts have greater impact on leads and as such ultimately make more sales.<\/p>\n

Sounds like a pretty good deal so far, right? Almost too good to be true? Anything and everything will have its downside, and MMA is no exception. We’ve already covered the possibility\u00a0of blasting leads with large amounts of unwanted messaging, but what are some other hurdles a marketer will have to overcome with MMA?<\/p>\n

A common mistake, especially when transitioning from more traditional marketing automation, is the failure\u00a0to optimize materials for mobile. Not all your marketing materials are going to work for mobile. You need to optimize content or create new material for your new strategy for it to be effective. To say nothing of the common marketing pitfalls that still apply in MMA, like relying on one channel, failing to build relationships with past customers, not capturing the right data in your analytics, failing to place a call to action, and others.<\/p>\n

For more information about mobile marketing automation, click here<\/a>. Alternatively, click here<\/a> for a study about the growing ubiquity of mobile devices in everyday life.<\/p>\n

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Traditional marketing automation is generally done office to office. Your messages go from your work desktop to your lead’s desktop. That’s the summation of the process as it has traditionally\u00a0been in the years since automation\u00a0has become commonplace. However, in the last ten years, the world has grown increasingly more enamored with mobile internet access. Research […]<\/p>\n","protected":false},"author":44,"featured_media":521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[10,225,226],"acf":[],"yoast_head":"\nMobile Marketing Automation: A High-Level Overview<\/title>\n<meta name=\"description\" content=\"Mobile marketing automation is quickly rising aa supplemenjtary strategy to traditional marketing automation. 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