{"id":540,"date":"2019-01-30T19:00:17","date_gmt":"2019-01-30T19:00:17","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=540"},"modified":"2019-08-06T18:12:18","modified_gmt":"2019-08-06T18:12:18","slug":"mrp-and-oracle-eloqua-team-up-for-account-based-email-marketing","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/mrp-and-oracle-eloqua-team-up-for-account-based-email-marketing\/","title":{"rendered":"MRP and Oracle Eloqua Team Up for Account-Based Email Marketing"},"content":{"rendered":"

\"MRP<\/a><\/p>\n

Oracle’s Marketing Cloud recently announced it will be joining forces with MRP<\/a>, a provider of AI-powered customer acquisition software and services. The collaboration between the two entities will allow users to enhance\u00a0their\u00a0email marketing as an aspect of their\u00a0account-based management (ABM) programs.<\/p>\n

The deal entails two forms of integration between the Eloqua software and MRP’s\u00a0Prelytix\u00a0AI, providing for benefits for\u00a0both userbases and facilitating email marketing for MRP users’ ABM strategies. Users can access a master Eloqua instance directly connected to Prelytix\u00a0or vice versa. The interplay between the two technologies will allow for precise coordination between Oracle’s Marketing Cloud and the ABM programs managed by the AI.<\/p>\n

\u201cWhile email remains an indispensable tool for B2B marketers, it\u2019s frequently disconnected from their account-based marketing strategy,\u201d said Oracle Vice President of Product Management Pierre Custeau<\/span>. “This collaboration connects Oracle\u2019s leading email marketing capabilities to new and growing data that sales and marketing teams use to approach target accounts.\u201d<\/p>\n

\u201cOne of the greatest opportunities in ABM today is to integrate the data and messaging of marketing\u2019s most valuable communication channel, email marketing,\u201d said MRP Chief Marketing Officer and Co-Founder\u00a0Jim Regan<\/span>.\u00a0\u201cThis news is critical for B2B marketers who want to drive and measure revenue impact through truly personalized, triggered and consistent messaging from their ABM program.”<\/p>\n

There is no word as to when users can expect this deal to take effect. For more information, read the press release here.\u00a0<\/a><\/p>\n

<\/div>\n
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<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Oracle’s Marketing Cloud recently announced it will be joining forces with MRP, a provider of AI-powered customer acquisition software and services. The collaboration between the two entities will allow users to enhance\u00a0their\u00a0email marketing as an aspect of their\u00a0account-based management (ABM) programs. The deal entails two forms of integration between the Eloqua software and MRP’s\u00a0Prelytix\u00a0AI, providing […]<\/p>\n","protected":false},"author":44,"featured_media":542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[234,73,110,40,235,46],"acf":[],"yoast_head":"\nMRP and Oracle Eloqua Team Up for Account-Based Email Marketing<\/title>\n<meta name=\"description\" content=\"Oracle Eloqua recently announced it will be joining forces with MRP, a provider of AI-powered customer acquisition software and services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/mrp-and-oracle-eloqua-team-up-for-account-based-email-marketing\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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