{"id":592,"date":"2019-02-15T17:49:09","date_gmt":"2019-02-15T17:49:09","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=592"},"modified":"2019-02-19T14:14:52","modified_gmt":"2019-02-19T14:14:52","slug":"adobe-experience-manager-automates-cx-improves-marketing-workflows","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/adobe-experience-manager-automates-cx-improves-marketing-workflows\/","title":{"rendered":"Adobe Experience Manager Automates CX, Improves Marketing Workflows"},"content":{"rendered":"

\"Adobe<\/a><\/p>\n

Adobe recently applied<\/a> several changes to their\u00a0Marketing Cloud, the Experience\u00a0Manager in particular. For marketers, these changes\u00a0automate and simplify the delivery of customer experiences. The changes also allow IT teams the ability\u00a0to further accelerate app development. Users can expect these changes to improve their personalized efforts and streamline the creation\/distribution of content.<\/p>\n

Marketers are now able to create even more personalized content for more leads. The new update brings\u00a0enhanced workflows that allow marketers to generate better content faster than\u00a0before. It then leverages Adobe’s\u00a0Sensei AI\/machine learning technology to deliver the right pieces of content to the right parties.<\/p>\n

Though personalization\u00a0at scale is at the heart of these updates, users can also expect more options when it comes to the experiences\u00a0they are able to deliver.\u00a0Marketers can now design, deliver and optimize experiences on digital displays of all sizes in physical venues, such as in-store screens or kiosks.\u00a0This includes support for large-scale signage networks and powerful publishing\/approval workflows to speed up delivery and ensure consistency of in-store\u00a0campaigns.<\/p>\n

Also among the changes are optimizations for video, social media video in particular.\u00a0Vertical video usage on channels like Instagram requires brands to edit video footage to be smartphone-friendly. Smart Crop for video, also powered by Sensei, speeds up and simplifies this process. It automatically identifies and crops the most important parts of a video to ensure a great video experience for users no matter which direction they hold their phones.<\/p>\n

With drag-and-drop features in Experience Manager Forms, organizations can embed interactive content in customer communications faster, including\u00a0advanced charting functionality and simplified\u00a0data integrations. This provides more engaging and data-driven personalized customer communications.<\/p>\n

For more information about the new update to the Marketing Cloud, read the full details in the press release here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adobe recently applied several changes to their\u00a0Marketing Cloud, the Experience\u00a0Manager in particular. For marketers, these changes\u00a0automate and simplify the delivery of customer experiences. The changes also allow IT teams the ability\u00a0to further accelerate app development. Users can expect these changes to improve their personalized efforts and streamline the creation\/distribution of content. Marketers are now able […]<\/p>\n","protected":false},"author":44,"featured_media":594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[48,137,254],"acf":[],"yoast_head":"\nAdobe Experience Manager Automates CX, Improves Marketing Workflows<\/title>\n<meta name=\"description\" content=\"Adobe's latest update to their Marketing Cloud automates the delivery of customer experiences for marketers and streamlines of other marketing functions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/adobe-experience-manager-automates-cx-improves-marketing-workflows\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" 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