{"id":607,"date":"2019-02-25T17:45:03","date_gmt":"2019-02-25T17:45:03","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=607"},"modified":"2019-08-06T18:06:24","modified_gmt":"2019-08-06T18:06:24","slug":"heres-how-to-improve-your-marketing-effectiveness-by-nearly-40-percent","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/heres-how-to-improve-your-marketing-effectiveness-by-nearly-40-percent\/","title":{"rendered":"Here’s How to Improve Your Marketing Effectiveness by Nearly 40 Percent"},"content":{"rendered":"

\"Here's<\/a><\/p>\n

Holidays are always big opportunities for marketers, but Valentine’s Day isn’t usually the holiday\u00a0that comes to mind when discussing that fact. According to stats released<\/a> by marketing automation vendor Omnisend, marketing efforts took a positive turn last week during the run-up to the holiday. The numbers show that single channel marketing efforts were down from 2018, while multichannel efforts incorporating SMS yielded a net gain from last year.<\/p>\n

The holiday week saw a 12.9 percent downtick in the success rates of email exclusive\u00a0campaigns, per the information provided by Omnisend. This is something of a surprise, as last year’s peak orders between the 13th and 15th emboldened them to double their\u00a0efforts this year.<\/p>\n

Despite those diminished\u00a0numbers, marketers found greater success with multichannel efforts. Marketers who utilized both SMS and email marketing in their\u00a0campaigns saw 38 percent increases in effectiveness\u00a0on average from last year.<\/p>\n

This uptick from the preceding year indicates the growing effectiveness\u00a0not only of multichannel marketing but also SMS overall. While some may debate its viability\u00a0as a marketing platform, research\u00a0points to a growing percentage of transactions are being completed on mobile, which makes SMS automation more viable than it’s ever been. SMS marketing also carries an immediacy that traditional email campaigns can’t really come close to achieving.<\/p>\n

\u201cThis data shows that marketers should not rely on one channel for holiday and event promotion, as many who did not send SMS\u00a0campaigns during this week saw a decrease in revenue,” said Rytis Lauris, Omnisend\u00a0CEO. “Adding more channels into promotions, like SMS, diversifies marketing efforts, leading to better revenue opportunities for online sellers.\u201d<\/p>\n

If you’re interested in reading more about the potential for SMS marketing, check out this article.<\/a> If you want to read more about this specific study conducted by Omnisend, you can find the release on it here.\u00a0<\/a><\/p>\n

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<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Holidays are always big opportunities for marketers, but Valentine’s Day isn’t usually the holiday\u00a0that comes to mind when discussing that fact. According to stats released by marketing automation vendor Omnisend, marketing efforts took a positive turn last week during the run-up to the holiday. The numbers show that single channel marketing efforts were down from […]<\/p>\n","protected":false},"author":44,"featured_media":612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[10,263,264],"acf":[],"yoast_head":"\nHere's How to Improve Your Marketing Effectiveness by Nearly 40 Percent<\/title>\n<meta name=\"description\" content=\"According to stats released by marketing automation vendor Omnisend, SMS marketing efforts took a positive turn last week during the run-up to the holid\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/heres-how-to-improve-your-marketing-effectiveness-by-nearly-40-percent\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" 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