{"id":833,"date":"2019-07-17T18:17:38","date_gmt":"2019-07-17T18:17:38","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=833"},"modified":"2019-07-17T19:23:23","modified_gmt":"2019-07-17T19:23:23","slug":"recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/","title":{"rendered":"Recently Sold IBM Watson Marketing Division Rebrands as Acoustic"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-835 size-full\" title=\"Recently Sold IBM Watson Marketing Division Rebrands as Acoustic\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/07\/KhEgJTR9a0bZ.jpg\" alt=\"Recently Sold IBM Watson Marketing Division Rebrands as Acoustic\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/07\/KhEgJTR9a0bZ.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/07\/KhEgJTR9a0bZ-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/07\/KhEgJTR9a0bZ-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/07\/KhEgJTR9a0bZ-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/07\/KhEgJTR9a0bZ-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/07\/KhEgJTR9a0bZ-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify\">The company previously known as IBM Watson Marketing has officially rebranded as Acoustic, an organization dedicated to creating marketing tools and products. <a href=\"https:\/\/www.businesswire.com\/news\/home\/52007264\/en\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">The company separated from IBM less than two months ago,<\/a> becoming a standalone organization backed by Centerbridge Partners. With this new direction, the company hopes to approach marketing from a human angle and provide marketers with unique solutions.<\/p>\n<p style=\"text-align: justify\"><div class=\"box box3\">Our <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2019 Marketing Automation Buyer&#8217;s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/p>\n<p style=\"text-align: justify\">\u201cRather than sort of treat our company as a technology company and look at the size of things, we want to bring back that humanity and the art into marketing and to understand what their customers are needing and demanding of them and help them make themselves heard in the market.\u201d says Mark Simpson, CEO of Acoustic.<\/p>\n<p style=\"text-align: justify\">Although Acoustic has separated from IBM and rebranded, IBM still owns the Watson Advertising division. Acoustic will offer services like campaign automation, CRM, and content management, but these solutions will be built using IBM&#8217;s application programming interface. Acoustic also offers digital marketing, mobile marketing, pricing and promotion, marketing analytics, and personalization.<\/p>\n<p style=\"text-align: justify\">This is not the first time that IBM&#8217;s marketing technology is acquired by other organizations. Last year, <a href=\"https:\/\/newsroom.ibm.com\/2018-12-06-HCL-Technologies-to-Acquire-Select-IBM-Software-Products-for-1-8B\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">IBM sold several products<\/a> to HCL Technologies, including the Unica marketing automation dvision, and another division focused on omnichannel ecommerce. This is most likely due in part to the difficulty in competing with large-scale competitors such as Salesforce and Orace.<\/p>\n<h4><a href=\"https:\/\/acoustic.co\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><strong><span style=\"color: #ff0000\">To learn more about Acoustic, click here.<\/span><\/strong><\/a><\/h4>\n<p style=\"text-align: justify\"><div class=\"hr hr\"><\/div><\/p>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company previously known as IBM Watson Marketing has officially rebranded as Acoustic, an organization dedicated to creating marketing tools and products. The company separated from IBM less than two months ago, becoming a standalone organization backed by Centerbridge Partners. With this new direction, the company hopes to approach marketing from a human angle and [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[402,47,76],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recently Sold IBM Watson Marketing Division Rebrands as Acoustic<\/title>\n<meta name=\"description\" content=\"Watson Marketing, previously owned by IBM, was acquired and backed by Centerbridge Partners. It has recently unveiled its rebranding as Acoustic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/\",\"name\":\"Recently Sold IBM Watson Marketing Division Rebrands as Acoustic\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/07\/KhEgJTR9a0bZ.jpg\",\"datePublished\":\"2019-07-17T18:17:38+00:00\",\"dateModified\":\"2019-07-17T19:23:23+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\"},\"description\":\"Watson Marketing, previously owned by IBM, was acquired and backed by Centerbridge Partners. It has recently unveiled its rebranding as Acoustic.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/07\/KhEgJTR9a0bZ.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/07\/KhEgJTR9a0bZ.jpg\",\"width\":800,\"height\":400,\"caption\":\"Recently Sold IBM Watson Marketing Division Rebrands as Acoustic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recently Sold IBM Watson Marketing Division Rebrands as Acoustic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Best Marketing Automation Software, Tools, Vendors &amp; Solutions\",\"description\":\"Marketing Automation News, Best Practices and Buyer&#039;s Guides\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\",\"name\":\"Anna Birna Turner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/970a22ec6c0b7e8298f7c096159c376e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/970a22ec6c0b7e8298f7c096159c376e?s=96&d=mm&r=g\",\"caption\":\"Anna Birna Turner\"},\"description\":\"Anna is an enterprise technology writer covering Marketing Automation, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP). Feel free to reach out to her at any time at abturner@solutionsreview.com\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/abt13\/\",\"https:\/\/x.com\/MarTech_Review\"],\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/author\/abturner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Recently Sold IBM Watson Marketing Division Rebrands as Acoustic","description":"Watson Marketing, previously owned by IBM, was acquired and backed by Centerbridge Partners. It has recently unveiled its rebranding as Acoustic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/","twitter_misc":{"Written by":"Anna Birna Turner","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/","url":"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/","name":"Recently Sold IBM Watson Marketing Division Rebrands as Acoustic","isPartOf":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/#primaryimage"},"image":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/07\/KhEgJTR9a0bZ.jpg","datePublished":"2019-07-17T18:17:38+00:00","dateModified":"2019-07-17T19:23:23+00:00","author":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58"},"description":"Watson Marketing, previously owned by IBM, was acquired and backed by Centerbridge Partners. It has recently unveiled its rebranding as Acoustic.","breadcrumb":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/#primaryimage","url":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/07\/KhEgJTR9a0bZ.jpg","contentUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/07\/KhEgJTR9a0bZ.jpg","width":800,"height":400,"caption":"Recently Sold IBM Watson Marketing Division Rebrands as Acoustic"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsreview.com\/marketing-automation\/recently-sold-ibm-watson-marketing-division-rebrands-as-acoustic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsreview.com\/marketing-automation\/"},{"@type":"ListItem","position":2,"name":"Recently Sold IBM Watson Marketing Division Rebrands as Acoustic"}]},{"@type":"WebSite","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website","url":"https:\/\/solutionsreview.com\/marketing-automation\/","name":"Best Marketing Automation Software, Tools, Vendors &amp; Solutions","description":"Marketing Automation News, Best Practices and Buyer&#039;s Guides","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58","name":"Anna Birna Turner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/970a22ec6c0b7e8298f7c096159c376e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/970a22ec6c0b7e8298f7c096159c376e?s=96&d=mm&r=g","caption":"Anna Birna Turner"},"description":"Anna is an enterprise technology writer covering Marketing Automation, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP). Feel free to reach out to her at any time at abturner@solutionsreview.com","sameAs":["https:\/\/www.linkedin.com\/in\/abt13\/","https:\/\/x.com\/MarTech_Review"],"url":"https:\/\/solutionsreview.com\/marketing-automation\/author\/abturner\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/833"}],"collection":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/comments?post=833"}],"version-history":[{"count":0,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media\/835"}],"wp:attachment":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media?parent=833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/categories?post=833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/tags?post=833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}