{"id":866,"date":"2019-08-06T16:24:29","date_gmt":"2019-08-06T16:24:29","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=866"},"modified":"2019-08-07T15:08:43","modified_gmt":"2019-08-07T15:08:43","slug":"microsoft-acquires-e-commerce-marketing-automation-vendor-promoteiq","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-acquires-e-commerce-marketing-automation-vendor-promoteiq\/","title":{"rendered":"Microsoft Acquires E-Commerce Marketing Automation Vendor PromoteIQ"},"content":{"rendered":"<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-867 size-full\" title=\"Microsoft Acquires E-Commerce Marketing Automation Vendor PromoteIQ\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/08\/HUSpdWozo8bQ.jpg\" alt=\"Microsoft Acquires E-Commerce Marketing Automation Vendor PromoteIQ\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/08\/HUSpdWozo8bQ.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/08\/HUSpdWozo8bQ-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/08\/HUSpdWozo8bQ-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/08\/HUSpdWozo8bQ-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/08\/HUSpdWozo8bQ-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/08\/HUSpdWozo8bQ-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify\">Tech giant Microsoft recently announced its acquisition of PromoteIQ, a leading vendor of marketing automation technology for e-commerce. Their software enables brands to promote on e-commerce websites, increase brand awareness, drive product sales, and generate performance insights.<\/p>\n<p style=\"text-align: justify\"><div class=\"box box3\">Our <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2019 Marketing Automation Buyer&#8217;s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/p>\n<p style=\"text-align: justify\">PromoteIQ offers two categories of solutions: one for brands, and one for retailers. Their platform provides a powerful marketing channel, and users to showcase their brand to in-market shoppers via native product placements. Retailers can maximize ad revenue and control by working directly with their brand partners. With automated enterprise controls for factors like prices and vendor permissions, users can easily deploy and manage their marketing program at scale.<\/p>\n<p style=\"text-align: justify\">PromoteIQ&#8217;s technology complements Microsoft&#8217;s current retail advertising offerings, and this acquisition enables retailers with a portfolio of technology solutions to modernize their e-commerce platforms. PromoteIQ&#8217;s previous clients include Kohl&#8217;s, Office Depot,\u00a0 and B&amp;H Photo, so this vendor has extensive experience addressing the complex and unique needs of large enterprises.<\/p>\n<p style=\"text-align: justify\">&#8220;We greatly admire the work PromoteIQ has done and couldn&#8217;t be more excited about this acquisition&#8217;s potential to empower global retailers and brands, accelerate PromoteIQ&#8217;s growth, and expand Microsoft Advertising&#8217;s reach and scale.&#8221; said Rik van der Kooi, Corporate Vice President of Microsoft Advertising.<\/p>\n<p style=\"text-align: justify\">To learn more about Microsoft, PromoteIQ, and this acquisition, <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/august-2019\/microsoft-acquires-promoteiq\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">click here.<\/a><\/p>\n<p style=\"text-align: justify\"><div class=\"hr hr\"><\/div><\/p>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tech giant Microsoft recently announced its acquisition of PromoteIQ, a leading vendor of marketing automation technology for e-commerce. Their software enables brands to promote on e-commerce websites, increase brand awareness, drive product sales, and generate performance insights. PromoteIQ offers two categories of solutions: one for brands, and one for retailers. Their platform provides a powerful [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[291,421],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft Acquires E-Commerce Marketing Automation Vendor PromoteIQ<\/title>\n<meta name=\"description\" content=\"In a recent press release, tech giant Microsoft announced its acquisition of e-commerce marketing software vendor PromoteIQ.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-acquires-e-commerce-marketing-automation-vendor-promoteiq\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-acquires-e-commerce-marketing-automation-vendor-promoteiq\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-acquires-e-commerce-marketing-automation-vendor-promoteiq\/\",\"name\":\"Microsoft Acquires E-Commerce Marketing Automation Vendor PromoteIQ\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-acquires-e-commerce-marketing-automation-vendor-promoteiq\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-acquires-e-commerce-marketing-automation-vendor-promoteiq\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/08\/HUSpdWozo8bQ.jpg\",\"datePublished\":\"2019-08-06T16:24:29+00:00\",\"dateModified\":\"2019-08-07T15:08:43+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\"},\"description\":\"In a recent press release, tech giant Microsoft announced its acquisition of e-commerce marketing software vendor PromoteIQ.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-acquires-e-commerce-marketing-automation-vendor-promoteiq\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-acquires-e-commerce-marketing-automation-vendor-promoteiq\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-acquires-e-commerce-marketing-automation-vendor-promoteiq\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/08\/HUSpdWozo8bQ.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/08\/HUSpdWozo8bQ.jpg\",\"width\":800,\"height\":400,\"caption\":\"Tanla Solutions to Acquire AI-Driven Marketing Platform Gamooga\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/microsoft-acquires-e-commerce-marketing-automation-vendor-promoteiq\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft Acquires E-Commerce Marketing Automation Vendor PromoteIQ\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Marketing Automation Platforms | Solutions Review\",\"description\":\"Evaluating Enterprise MarTech, CRM Software, Email Tools &amp; 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