{"id":887,"date":"2019-08-19T20:20:47","date_gmt":"2019-08-19T20:20:47","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=887"},"modified":"2019-08-19T20:24:50","modified_gmt":"2019-08-19T20:24:50","slug":"outboundengine-closes-on-14-3-million-in-venture-and-debt-financing","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/outboundengine-closes-on-14-3-million-in-venture-and-debt-financing\/","title":{"rendered":"OutboundEngine Closes on $14.3 Million in Venture and Debt Financing"},"content":{"rendered":"

\"OutboundEngine<\/p>\n

Email marketing vendor OutboundEngine has recently raised over $14 million in venture and debt financing. This comes quickly on the heels of an $8 million venture loan from Horizon Technology Finance Corp, as well as a Series C-1 round of $6.3 million from investors like Silverton Partners, Alerion Partners, S3 Ventures, and more. The company intends to use this money to expand the industries and types of professionals it serves, as well as to better serve its current market and customers.<\/p>\n

Our 2019 Marketing Automation Buyer’s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/p>\n

\u201cWe\u2019re continuing to focus on what I call healthy company unit economics and making sure we\u2019re growing in the right way,\u201d says Marc Pickren, CEO of OutboundEngine. \u201cWe\u2019ve increased customer retention rates by over 25 percent, sales productivity has increased by over 40 percent and improved how cost-effectively we acquire customers so that they pay us three times as much as it costs to acquire them.\u201d<\/p>\n

With this investment, OutboundEngine has managed to raise an impressive total of more than $48 million over the course of its lifetime. As the company was founded in 2012, this is no small feat. OutboundEngine has continued to invest in prospect database and marketing capabilities, hiring over 40 new salespeople in the last few months, and today has over 200 employees. The company focuses on providing marketing capabilities to SMB, as they consider it an “untapped, compelling opportunity.”<\/p>\n

\u201cAlmost 17 million SMBs use no digital marketing tool and 92 percent of them use no marketing automation software, yet they spend more than $35 billion on digital advertising,\u201d says Morgan Flager, general partner at Silverton Partners. \u201cWe believe that the SMB market will move away from do-it-yourself (DIY) and toward do-it-for-me (DIFM) offerings. OutboundEngine solves this void in the market with a simple, easy to use platform that basically does everything you need,\u201d says Flager. \u201cThe market has several basic email campaign managers but none match the product depth and functionality of OutboundEngine.\u201d<\/p>\n

To learn more about OutboundEngine, click here<\/a>.<\/p>\n

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<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing vendor OutboundEngine has recently raised over $14 million in venture and debt financing. This comes quickly on the heels of an $8 million venture loan from Horizon Technology Finance Corp, as well as a Series C-1 round of $6.3 million from investors like Silverton Partners, Alerion Partners, S3 Ventures, and more. The company […]<\/p>\n","protected":false},"author":47,"featured_media":888,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[40,182],"acf":[],"yoast_head":"\nOutboundEngine Closes on $14.3 Million in Venture and Debt Financing<\/title>\n<meta name=\"description\" content=\"Email marketing vendor OutboundEngine has raised over $14 million in venture\/debt financing, intending to expand the industries and professionals it serves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/outboundengine-closes-on-14-3-million-in-venture-and-debt-financing\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" 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