{"id":953,"date":"2019-10-02T20:49:58","date_gmt":"2019-10-02T20:49:58","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=953"},"modified":"2019-10-02T20:49:58","modified_gmt":"2019-10-02T20:49:58","slug":"marketing-budgets-fall-despite-rising-importance-of-digital-advertising","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/marketing-budgets-fall-despite-rising-importance-of-digital-advertising\/","title":{"rendered":"Marketing Budgets Fall Despite Rising Importance of Digital Advertising"},"content":{"rendered":"

\"Marketing<\/p>\n

Over 75 percent of CMO’s expect to increase investment in digital ads despite marketing budgets dropping below 11 percent for the first time since 2014. Analyst house Gartner, Inc., conducted a survey<\/a> with more than 340 marketing executives in North America and the U.K. The survey revealed that budgets have dropped from 11.2 percent to 10.5 percent of overall company revenue.<\/p>\n

Our 2019 Marketing Automation Buyer’s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/p>\n

\u201cIn the face of perplexing external and internal environmental signals, CMOs remain confident about economic and budgetary outlooks, with almost two-thirds (61%) of CMOs expecting their budgets to rebound in 2020,\u201d says Ewan McIntyre<\/a>, Vice President Analyst in Gartner\u2019s Marketing practice. \u201cHowever, that same percentage of marketing executives believed their\u00a0budgets would increase in 2019, indicating their optimism is misplaced. While we\u2019re not yet witnessing a precipitous drop in budgets, this year\u2019s downtick presents a counterintuitive scenario. You could call this confidence in the face of adversity. Or you could call it hubris,\u201d Mr. McIntyre said.<\/p>\n

Martech investments, on the other hand, have fallen to 26 percent of marketing budgets. While this is still a sizeable portion of the budget, investments have dropped 3 percentage points over the years. This is mostly due to the volatility and rapidly changing nature of the martech market.<\/p>\n

Instead, CMO’s seem to be focusing greatly on competitive insights and analytics. Analytics in particular has been the single largest area of investment, making up 16 percent of the budget allocated to marketing programs and operational areas. Yet despite these investments, marketing maturity levels are still lacking. This poses a threat to both current and future investment prospects.<\/p>\n

\u00a0\u201cFailure to deliver against inflated expectations in data and analytics may come at the expense of future funding commitments,\u201d says McIntyre.<\/p>\n

Want to read more about Gartner’s research? Click here.\u00a0<\/a><\/em><\/p>\n

<\/div><\/p>\n

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<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

Over 75 percent of CMO’s expect to increase investment in digital ads despite marketing budgets dropping below 11 percent for the first time since 2014. Analyst house Gartner, Inc., conducted a survey with more than 340 marketing executives in North America and the U.K. The survey revealed that budgets have dropped from 11.2 percent to […]<\/p>\n","protected":false},"author":47,"featured_media":954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[42],"acf":[],"yoast_head":"\nMarketing Budgets Fall Despite Rising Importance of Digital Advertising<\/title>\n<meta name=\"description\" content=\"Analyst house Gartner, Inc. has released research that discusses marketing budgets, trends, and potential issues to avoid in the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-budgets-fall-despite-rising-importance-of-digital-advertising\/\" 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