{"id":967,"date":"2019-10-14T20:34:19","date_gmt":"2019-10-14T20:34:19","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=967"},"modified":"2019-10-14T20:35:12","modified_gmt":"2019-10-14T20:35:12","slug":"edatasource-unveils-new-journey-mapping-feature","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/","title":{"rendered":"eDataSource Unveils New Journey Mapping Feature"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-968 size-full\" title=\"eDataSource Unveils New Journey Mapping Feature\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/A9C5s6pAiFzd.jpg\" alt=\"eDataSource Unveils New Journey Mapping Feature\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/A9C5s6pAiFzd.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/A9C5s6pAiFzd-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/A9C5s6pAiFzd-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/A9C5s6pAiFzd-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/A9C5s6pAiFzd-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/A9C5s6pAiFzd-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify\">eDataSource, an email deliverability and performance optimization vendor,<a href=\"https:\/\/www.edatasource.com\/journey-mapping\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"> recently announced<\/a> the release of its new Journey Mapping feature. This technology analyzes competitive email datasets and identifies specific campaign types, including Birthday, Purchase, Abandoned Cart, and Shipping. This will allow users to dive deeper into messaging by individual email subscriber experience, including target region and activity level.<\/p>\n<p style=\"text-align: justify\"><div class=\"box box3\">Our <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2019 Marketing Automation Buyer&#8217;s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/p>\n<p style=\"text-align: justify\">\u201cAI-powered email marketing is a wonderful tool, but automation can make it more difficult for marketers to understand the customer\u2019s email journey,\u201d says G.B. Heidarsson, eDataSource CEO. \u201cJourney Mapping uses AI and machine learning to analyze the user experience, connecting marketers with campaigns so they can see how sequencing, content, campaign type, user type, etc., influence customer decision-making, either for their own brand or other brands in their industry. It\u2019s a true gamechanger.\u201d<\/p>\n<p style=\"text-align: justify\">Journey mapping will allow users to identify top-performing email campaigns by type, view the subject line, and see how messages are viewed and experienced on an individual level. Users can also view customer email journeys by brand to analyze regional differences or activity-based behavior.<\/p>\n<p style=\"text-align: justify\">Users can also select a brand and pinpoint a journey type to see how messages lead to a certain user action, or how much time passes between purchase events. Additionally, journey mapping lets you find out how many messages subscribers receive on a given day or week from a brand. This allows for more in-depth analysis and can inform future marketing strategies.<\/p>\n<p style=\"text-align: justify\"><em>If you want to learn more about eDataSource and their new Journey Mapping feature, <a href=\"https:\/\/www.edatasource.com\/journey-mapping\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">click here.<\/a><\/em><\/p>\n<p style=\"text-align: justify\"><div class=\"hr hr\"><\/div><\/p>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>eDataSource, an email deliverability and performance optimization vendor, recently announced the release of its new Journey Mapping feature. This technology analyzes competitive email datasets and identifies specific campaign types, including Birthday, Purchase, Abandoned Cart, and Shipping. This will allow users to dive deeper into messaging by individual email subscriber experience, including target region and activity [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":968,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[464],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eDataSource Unveils New Journey Mapping Feature<\/title>\n<meta name=\"description\" content=\"eDataSource, an email deliverability and performance optimization vendor, recently announced the release of its brand new Journey Mapping feature.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/\",\"name\":\"eDataSource Unveils New Journey Mapping Feature\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/A9C5s6pAiFzd.jpg\",\"datePublished\":\"2019-10-14T20:34:19+00:00\",\"dateModified\":\"2019-10-14T20:35:12+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\"},\"description\":\"eDataSource, an email deliverability and performance optimization vendor, recently announced the release of its brand new Journey Mapping feature.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/A9C5s6pAiFzd.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/A9C5s6pAiFzd.jpg\",\"width\":800,\"height\":400,\"caption\":\"eDataSource Unveils New Journey Mapping Feature\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eDataSource Unveils New Journey Mapping Feature\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Best Marketing Automation Software, Tools, Vendors &amp; Solutions\",\"description\":\"Marketing Automation News, Best Practices and Buyer&#039;s Guides\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\",\"name\":\"Anna Birna Turner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/970a22ec6c0b7e8298f7c096159c376e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/970a22ec6c0b7e8298f7c096159c376e?s=96&d=mm&r=g\",\"caption\":\"Anna Birna Turner\"},\"description\":\"Anna is an enterprise technology writer covering Marketing Automation, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP). Feel free to reach out to her at any time at abturner@solutionsreview.com\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/abt13\/\",\"https:\/\/x.com\/MarTech_Review\"],\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/author\/abturner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"eDataSource Unveils New Journey Mapping Feature","description":"eDataSource, an email deliverability and performance optimization vendor, recently announced the release of its brand new Journey Mapping feature.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/","twitter_misc":{"Written by":"Anna Birna Turner","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/","url":"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/","name":"eDataSource Unveils New Journey Mapping Feature","isPartOf":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/#primaryimage"},"image":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/A9C5s6pAiFzd.jpg","datePublished":"2019-10-14T20:34:19+00:00","dateModified":"2019-10-14T20:35:12+00:00","author":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58"},"description":"eDataSource, an email deliverability and performance optimization vendor, recently announced the release of its brand new Journey Mapping feature.","breadcrumb":{"@id":"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/#primaryimage","url":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/A9C5s6pAiFzd.jpg","contentUrl":"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/A9C5s6pAiFzd.jpg","width":800,"height":400,"caption":"eDataSource Unveils New Journey Mapping Feature"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsreview.com\/marketing-automation\/edatasource-unveils-new-journey-mapping-feature\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsreview.com\/marketing-automation\/"},{"@type":"ListItem","position":2,"name":"eDataSource Unveils New Journey Mapping Feature"}]},{"@type":"WebSite","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#website","url":"https:\/\/solutionsreview.com\/marketing-automation\/","name":"Best Marketing Automation Software, Tools, Vendors &amp; Solutions","description":"Marketing Automation News, Best Practices and Buyer&#039;s Guides","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsreview.com\/marketing-automation\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58","name":"Anna Birna Turner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/970a22ec6c0b7e8298f7c096159c376e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/970a22ec6c0b7e8298f7c096159c376e?s=96&d=mm&r=g","caption":"Anna Birna Turner"},"description":"Anna is an enterprise technology writer covering Marketing Automation, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP). Feel free to reach out to her at any time at abturner@solutionsreview.com","sameAs":["https:\/\/www.linkedin.com\/in\/abt13\/","https:\/\/x.com\/MarTech_Review"],"url":"https:\/\/solutionsreview.com\/marketing-automation\/author\/abturner\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/967"}],"collection":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/comments?post=967"}],"version-history":[{"count":0,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/posts\/967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media\/968"}],"wp:attachment":[{"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/media?parent=967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/categories?post=967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsreview.com\/marketing-automation\/wp-json\/wp\/v2\/tags?post=967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}