{"id":970,"date":"2019-10-16T20:33:07","date_gmt":"2019-10-16T20:33:07","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=970"},"modified":"2019-10-16T20:33:07","modified_gmt":"2019-10-16T20:33:07","slug":"validity-unveils-new-innovations-in-email-deliverability","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/validity-unveils-new-innovations-in-email-deliverability\/","title":{"rendered":"Validity Unveils New Innovations in Email Deliverability"},"content":{"rendered":"

\"Validity<\/p>\n

Validity, a vendor of business and customer data technology, has recently announced<\/a> several new innovations for its Return Path Platform. Available within the Validity for email solution, users can now improve their Gmail and G-Suite inbox placement while receiving automated deliverability reporting. Validity has also improved on Return Path’s B2B capabilities.<\/p>\n

Our 2019 Marketing Automation Buyer’s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/p>\n

\u201cWith the combination of CoreSeed and SmartSeed coverage, our customers are getting the best and most advanced deliverability data available,\u201d says Scott Ziegler, Senior Vice President of Product Management at Validity. \u201cThousands of brands trust us to provide insights into their marketing campaigns, which is why we\u2019re constantly monitoring the email landscape and developing, testing, and building solutions to further the deliverability space. As part of the Validity for Email solution, Return Path and BriteVerify will keep growing and innovating, just as customers have come to expect from these trailblazing products, maintaining their long-standing positions as market leaders.\u201d<\/p>\n

The first new feature, known as SmartSeeds, is designed to mimic the real behavior of subscribers on a marketer’s list and provide additional insights that traditional seed lists lack. Mailbox providers place email different based on engagement behaviors, and Validity has developed personas based on the four ways people tend to engage with email. These behaviors fall into four categories: engaged, loyal, potential, and disinterested.<\/p>\n

The second feature provides additional insights for B2B senders. Validity has added enhanced business address filtering to its CoreSeed list offering. This provides more depth to B2B marketers and gives them insight into third party filtering companies. The third feature, automated reporting, provides users with downloadable reports on the first of every month.<\/p>\n

If you want to learn more about Validity and these new features, click here.<\/a><\/em><\/p>\n

<\/div><\/p>\n

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<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

Validity, a vendor of business and customer data technology, has recently announced several new innovations for its Return Path Platform. Available within the Validity for email solution, users can now improve their Gmail and G-Suite inbox placement while receiving automated deliverability reporting. Validity has also improved on Return Path’s B2B capabilities. \u201cWith the combination of […]<\/p>\n","protected":false},"author":47,"featured_media":972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[467,466,465],"acf":[],"yoast_head":"\nValidity Unveils New Innovations in Email Deliverability<\/title>\n<meta name=\"description\" content=\"Validity, a business and customer data technology vendor, has recently announced several new features for its Return Path Platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/validity-unveils-new-innovations-in-email-deliverability\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" 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