{"id":980,"date":"2019-10-29T20:15:59","date_gmt":"2019-10-29T20:15:59","guid":{"rendered":"https:\/\/solutionsreview.com\/marketing-automation\/?p=980"},"modified":"2019-10-30T12:39:20","modified_gmt":"2019-10-30T12:39:20","slug":"merkle-launches-new-scalable-marketing-analytics-tool","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-scalable-marketing-analytics-tool\/","title":{"rendered":"Merkle Launches New Scalable Marketing Analytics Tool"},"content":{"rendered":"<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-981 size-full\" title=\"Merkle Launches New Scalable Marketing Analytics Tool\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/f7o7cW9NdaCB.jpg\" alt=\"Merkle Launches New Scalable Marketing Analytics Tool\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/f7o7cW9NdaCB.jpg 800w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/f7o7cW9NdaCB-300x150.jpg 300w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/f7o7cW9NdaCB-768x384.jpg 768w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/f7o7cW9NdaCB-540x270.jpg 540w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/f7o7cW9NdaCB-162x81.jpg 162w, https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/f7o7cW9NdaCB-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify\">Merkle, a data-driven performance marketing agency, has announced the launch of its new marketing tool. Known a Archie, this scalable solution gives marketers greater insight into cross-channel media and marketing. Using rapid campaign reporting in a collaborative analytics environment, Archie allows for advanced unified performance measurement across several channels.<\/p>\n<p style=\"text-align: justify\"><div class=\"box box3\">Our <a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2019 Marketing Automation Buyer&#8217;s Guide<\/em><\/a> helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/div><\/p>\n<p style=\"text-align: justify\">\u201cWith Archie, Merkle now centralizes marketing performance measurement, applying data standards and a templatized approach with the industry\u2019s best-in-class technologies, Google Cloud Platform (GCP) and Tableau,\u201d says Alex Yoder, Executive Vice President, Analytics at Merkle. \u201cAs a trusted partner to our clients, we leverage Archie to understand basic insights, set benchmarks, help align internal stakeholders, and deliver quick wins. Within the solution, we can dramatically advance the discovery of complex analytical modeling on the same data set. We use Archie to help clients swiftly stand up marketing campaign reporting and deliver advanced measurement like attribution, media mix modeling, connected attribution, and customer journey analytics.\u201d<\/p>\n<p style=\"text-align: justify\">Marketers can begin with either basic or advanced reporting. As their needs change, marketers are provided options to adjust and expand their reports. Archie allows for seven times faster speed in reporting and insights, and 60 percent fewer resources to maintain reporting. Additionally, Merkle has leveraged Google Cloud Platform and Google Marketing Platform into Archie, which allows for higher quality data visualization and analysis of KPI&#8217;s.<\/p>\n<p style=\"text-align: justify\"><em>To find out more about Merkle and Archie, <a href=\"https:\/\/www.merkleinc.com\/news-and-events\/press-releases\/2019\/merkle-launches-archie-scalable-marketing-analytics-solution\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">click here.<\/a><\/em><\/p>\n<p style=\"text-align: justify\"><div class=\"hr hr\"><\/div><\/p>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Marketing Automation Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/02\/marketing-automation-bg-speedbump.jpg\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Merkle, a data-driven performance marketing agency, has announced the launch of its new marketing tool. Known a Archie, this scalable solution gives marketers greater insight into cross-channel media and marketing. Using rapid campaign reporting in a collaborative analytics environment, Archie allows for advanced unified performance measurement across several channels. \u201cWith Archie, Merkle now centralizes marketing [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,4],"tags":[470],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Merkle Launches New Scalable Marketing Analytics Tool<\/title>\n<meta name=\"description\" content=\"Merkle, a data-driven performance marketing agency, has announced the launch of its new scalable marketing analytics tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-scalable-marketing-analytics-tool\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Birna Turner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-scalable-marketing-analytics-tool\/\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-scalable-marketing-analytics-tool\/\",\"name\":\"Merkle Launches New Scalable Marketing Analytics Tool\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-scalable-marketing-analytics-tool\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-scalable-marketing-analytics-tool\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/f7o7cW9NdaCB.jpg\",\"datePublished\":\"2019-10-29T20:15:59+00:00\",\"dateModified\":\"2019-10-30T12:39:20+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#\/schema\/person\/01c0792677254e94b554a419f736de58\"},\"description\":\"Merkle, a data-driven performance marketing agency, has announced the launch of its new scalable marketing analytics tool.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-scalable-marketing-analytics-tool\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-scalable-marketing-analytics-tool\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-scalable-marketing-analytics-tool\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/f7o7cW9NdaCB.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/marketing-automation\/files\/2019\/10\/f7o7cW9NdaCB.jpg\",\"width\":800,\"height\":400,\"caption\":\"Merkle Launches New Scalable Marketing Analytics Tool\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/merkle-launches-new-scalable-marketing-analytics-tool\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Merkle Launches New Scalable Marketing Analytics Tool\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/marketing-automation\/#website\",\"url\":\"https:\/\/solutionsreview.com\/marketing-automation\/\",\"name\":\"Marketing Automation Platforms | Solutions Review\",\"description\":\"Evaluating Enterprise MarTech, CRM Software, Email Tools &amp; 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