The Enterprise Mobility Management (EMM) market has changed quite a bit over the last several years and is reportedly more competitive than ever. According to new reports from Strategy Analytics, the market will grow to $2.2 billion by 2022.
The reports, Global Enterprise Mobility Management Vendor Revenue 2016 and Forecast (2014-2022), and State of the Enterprise Mobility Management (EMM) Market – 2016 Market Leaders and 2022 Forecast, also found that the market will balloon to $1.8 billion in 2017, which represents a steady year-over-year growth rate of 9 percent.
EMM platforms are transitioning from “tactical device management tools to broader unified end-user computing management (UEM) platforms, crossing mobile devices, apps, and data, as well as traditional computing platforms such as laptops and PCs,” according to the reports.
The popularity of mobility is continuing to grow in the enterprise and EMM solutions will reportedly become more centralized control points for staff members and devices as the popularity mushrooms.
According to Gina Luk, Principal Analyst of Mobile Workforce Strategies at Strategy Analytics and author of the report, “Mobile security and growth in BYOD (Bring your Own) devices are primary drivers behind EMM adoption.”
Luk went on to say that the two leaders in this space are VMware AirWatch, with 19 percent, and BlackBerry/Good Technology, with 18 percent. However, MobileIron, Citrix and Microsoft all displayed strong signs of growth in 2016. Even SAP, IBM, SOTI, Sophos, and Symantec are challenging the top players in this space for market share.
“EMM solutions are an important component of a GDPR-compliant security program. An enterprise that does not use EMM effectively may find it challenging to justify to authorities why it did not technical measures to mitigate the risk of data loss in cases of a breach, especially when the new European General Data Protection Regulation (GDPR) legislation will go live in May 2018,” added Andrew Brown, Executive Director of Enterprise Research at Strategy Analytics.
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