{"id":4394,"date":"2019-04-18T10:42:50","date_gmt":"2019-04-18T14:42:50","guid":{"rendered":"https:\/\/solutionsreview.com\/mobile-device-management\/?p=4394"},"modified":"2019-04-18T10:43:17","modified_gmt":"2019-04-18T14:43:17","slug":"australian-retailers-are-shifting-to-mobile-technology-to-drive-sales","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/mobile-device-management\/australian-retailers-are-shifting-to-mobile-technology-to-drive-sales\/","title":{"rendered":"Australian Retailers are Shifting to Mobile Technology to Drive Sales"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><a href=\"https:\/\/solutionsreview.com\/mobile-device-management\/files\/2019\/04\/Australian-Retailers-are-Shifting-to-Mobile-Technology-to-Drive-Sales.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4396\" data-permalink=\"https:\/\/solutionsreview.com\/mobile-device-management\/australian-retailers-are-shifting-to-mobile-technology-to-drive-sales\/australian-retailers-are-shifting-to-mobile-technology-to-drive-sales\/\" data-orig-file=\"https:\/\/solutionsreview.com\/mobile-device-management\/files\/2019\/04\/Australian-Retailers-are-Shifting-to-Mobile-Technology-to-Drive-Sales.jpg\" data-orig-size=\"800,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Australian Retailers are Shifting to Mobile Technology to Drive Sales\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/solutionsreview.com\/mobile-device-management\/files\/2019\/04\/Australian-Retailers-are-Shifting-to-Mobile-Technology-to-Drive-Sales-300x150.jpg\" data-large-file=\"https:\/\/solutionsreview.com\/mobile-device-management\/files\/2019\/04\/Australian-Retailers-are-Shifting-to-Mobile-Technology-to-Drive-Sales.jpg\" tabindex=\"0\" role=\"button\" class=\"alignnone size-full wp-image-4396\" src=\"https:\/\/solutionsreview.com\/mobile-device-management\/files\/2019\/04\/Australian-Retailers-are-Shifting-to-Mobile-Technology-to-Drive-Sales.jpg\" alt=\"Australian Retailers are Shifting to Mobile Technology to Drive Sales\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/mobile-device-management\/files\/2019\/04\/Australian-Retailers-are-Shifting-to-Mobile-Technology-to-Drive-Sales.jpg 800w, https:\/\/solutionsreview.com\/mobile-device-management\/files\/2019\/04\/Australian-Retailers-are-Shifting-to-Mobile-Technology-to-Drive-Sales-300x150.jpg 300w, https:\/\/solutionsreview.com\/mobile-device-management\/files\/2019\/04\/Australian-Retailers-are-Shifting-to-Mobile-Technology-to-Drive-Sales-768x384.jpg 768w, https:\/\/solutionsreview.com\/mobile-device-management\/files\/2019\/04\/Australian-Retailers-are-Shifting-to-Mobile-Technology-to-Drive-Sales-540x270.jpg 540w, https:\/\/solutionsreview.com\/mobile-device-management\/files\/2019\/04\/Australian-Retailers-are-Shifting-to-Mobile-Technology-to-Drive-Sales-162x81.jpg 162w, https:\/\/solutionsreview.com\/mobile-device-management\/files\/2019\/04\/Australian-Retailers-are-Shifting-to-Mobile-Technology-to-Drive-Sales-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>Recent research has revealed that in regards to investing in technology, 39.1% of retailers cite increasing sales and generating more in-store revenue as the top priorities for their business. <a href=\"https:\/\/www.vdcresearch.com\/Coverage\/Enterprise-Mobility-reports.html\" target=\"_blank\" rel=\"noopener noreferrer\">The study,<\/a> conducted by <a href=\"https:\/\/www.vdcresearch.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">VDC Research<\/a> for mobile and Internet of Things (IoT) solution provider, <a href=\"https:\/\/www.soti.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">SOTI Inc.,<\/a> also noted that 34.8% of retailers adopt technology to improve productivity.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-1\" href=\"https:\/\/solutionsreview.com\/mobile-device-management\/buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"MDM Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/mobile-device-management\/files\/2019\/02\/mobility-bg-speedbump.jpg\" alt=\"Download Link to MDM Buyer's Guide\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">In a press statement, Managing Director of Australia and New Zealand SOTI, Michael Dyson said, \u201cmany retailers are deploying new technologies to help drive worker efficiencies and support sales teams. This is a positive trend where the role of mobile devices in retail operations is not only about supporting worker transactions, but also engaging customers. Retailers want their next-generation mobile devices to play customer videos, support promotions, browse the web, place online and more.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Dyson continued, adding, \u201cthe use of point-of-sale (mPOS) devices in-store allows store associates to provide customers with a better retail experience, which leads to increased sales. For instance, the adoption of mPOS helps sales by allowing shoppers to avoid long lines at the cash register, which often results in customers not completing a purchase.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">In order to compete with e-commerce\u2019s increasing popularity, and as more customers use technology as part of their in-store shopping experience, a larger number of retail businesses are seeing the benefit of implementing mobile devices in their stores.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">However, the study also found that for retailers adopting mobile technology, many are not leveraging Enterprise Mobility Management (EMM) solutions to their fullest potential. Only 1 in 5 retailers claim to have total visibility into their mobile devices (comprised of tablets, phones, scanners, POS systems, and other rugged Internet-connected hardware), and application usage. In addition to this, the research showed that the primary cause of mobile solution failure was network connectivity issues (49.3%), and for 36.5% of respondents, security and access controls were also factors.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Dyson also stated, \u201cwith over half of the global workforce now mobile &#8211; representing 1.7 billion workers &#8211; mobile solutions are no longer a luxury but a necessity for many workers to perform their jobs. Equipping retail workers with mobile devices and access to critical enterprise content and applications is transforming retail businesses and higher levels of performance, productivity, and customer service.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">To read SOTI\u2019s full press release, <a href=\"https:\/\/www.soti.net\/resources\/newsroom\/2019\/australian-retailers-shift-to-mobile-technology-to-drive-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">click here.<\/a><\/span><\/p>\n<div class=\"hr hr\"><\/div>\n<p><span style=\"font-weight: 400\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-1\" href=\"https:\/\/solutionsreview.com\/mobile-device-management\/buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"MDM Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/mobile-device-management\/files\/2019\/02\/mobility-bg-speedbump.jpg\" alt=\"Download Link to MDM Buyer's Guide\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recent research has revealed that in regards to investing in technology, 39.1% of retailers cite increasing sales and generating more in-store revenue as the top priorities for their business. The study, conducted by VDC Research for mobile and Internet of Things (IoT) solution provider, SOTI Inc., also noted that 34.8% of retailers adopt technology to [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":4396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[15],"tags":[227,151,49],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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