{"id":5258,"date":"2023-06-28T16:02:16","date_gmt":"2023-06-28T20:02:16","guid":{"rendered":"https:\/\/solutionsreview.com\/network-monitoring\/?p=5258"},"modified":"2023-06-28T16:03:13","modified_gmt":"2023-06-28T20:03:13","slug":"yes-and-improv-principles-applied-to-cybersecurity","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/network-monitoring\/yes-and-improv-principles-applied-to-cybersecurity\/","title":{"rendered":"\u201cYes, And\u2026\u201d: Improv Principles Applied to Cybersecurity"},"content":{"rendered":"

\"cybersecurity\"<\/p>\n

Solutions Review\u2019s Expert Insights Series is a collection of contributed articles written by industry experts in enterprise software categories. George Just of\u00a0<\/b><\/em>ThreatBlockr<\/a> takes the stage and shows us how to apply “Yes, and” improv principles to cybersecurity.<\/i><\/b><\/span><\/p>\n

\"ExpertA number of years ago, I taught Chicago-style improv to salespeople.<\/p>\n

I did this for a few reasons. One, it was fun, and I enjoyed it immensely. Second \u2013 and probably more importantly \u2013 the core improv tenet of \u201cyes, and\u201d fundamentally shaped how I approach all business endeavors, and it has paid off. Literally, the single most effective sales skill, providing the highest ROI, that I have ever learned. Most recently, this has been especially salient when I talk to people about how to approach evaluating and selecting cybersecurity technologies.<\/p>\n

In the market for network monitoring solutions? Check out our free Solutions Buyer’s Guide<\/strong><\/a>!<\/p>\n

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Improv Principals Applied to Cybersecurity<\/strong><\/h2>\n
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A Lesson on “Yes, And”<\/strong><\/h3>\n

First things first: a brief explanation of what \u201cyes, and\u201d means for those who might not be familiar with improv. When you are performing improv, you are constantly feeding off each individual actor in the scene, always working together. This means whenever somebody says anything, your first job is to immediately accept what they\u2019ve said as canon (the \u201cyes\u201d). If someone says the sky is purple, for instance, and your reply back is, \u201cNo, it\u2019s not. It\u2019s blue,\u201d the scene has nowhere to go and dies. Your partner has just created a world where the sky is purple, and now you\u2019re there because the next step requires you to then help build that reality further (the \u201cand\u201d). \u201cYes, the sky is purple,\u201d you can say, \u201cand the grass is red. I can\u2019t believe what a great alien planet we have landed on!\u201d Now you have helped shape the world you\u2019re in and helped your partner know where to take the scene.<\/p>\n

Accept your reality as it is, not as you wish it to be, then add more to it. That is the heart of improv. So, what does all of this have to do with cybersecurity technologies?<\/p>\n

The Cybersecurity Threat Landscape<\/strong><\/h3>\n

Over the last few years, the threat landscape has shifted dramatically. Just a few examples of this include:<\/p>\n