{"id":304,"date":"2017-04-28T08:50:10","date_gmt":"2017-04-28T12:50:10","guid":{"rendered":"https:\/\/solutionsreview.com\/talent-management\/?p=304"},"modified":"2019-07-05T10:43:37","modified_gmt":"2019-07-05T14:43:37","slug":"brandon-hall-group-releases-its-2017-recruitment-marketing-research","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/talent-management\/2017\/04\/28\/brandon-hall-group-releases-its-2017-recruitment-marketing-research\/","title":{"rendered":"Brandon Hall Group Releases it&#8217;s 2017 Recruitment Marketing Research"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-305\" src=\"https:\/\/solutionsreview.com\/talent-management\/files\/2017\/04\/Brandon-Hall-Group-Releases-its-2017-Recruitment-Marketing-Research.jpg\" alt=\"Brandon Hall Group Releases it's 2017 Recruitment Marketing Research\" width=\"800\" height=\"350\" srcset=\"https:\/\/solutionsreview.com\/talent-management\/files\/2017\/04\/Brandon-Hall-Group-Releases-its-2017-Recruitment-Marketing-Research.jpg 800w, https:\/\/solutionsreview.com\/talent-management\/files\/2017\/04\/Brandon-Hall-Group-Releases-its-2017-Recruitment-Marketing-Research-300x131.jpg 300w, https:\/\/solutionsreview.com\/talent-management\/files\/2017\/04\/Brandon-Hall-Group-Releases-its-2017-Recruitment-Marketing-Research-768x336.jpg 768w, https:\/\/solutionsreview.com\/talent-management\/files\/2017\/04\/Brandon-Hall-Group-Releases-its-2017-Recruitment-Marketing-Research-600x263.png 600w, https:\/\/solutionsreview.com\/talent-management\/files\/2017\/04\/Brandon-Hall-Group-Releases-its-2017-Recruitment-Marketing-Research-180x79.png 180w, https:\/\/solutionsreview.com\/talent-management\/files\/2017\/04\/Brandon-Hall-Group-Releases-its-2017-Recruitment-Marketing-Research-400x175.png 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify\">Brandon Hall Group,\u00a0a leading Human Capital Management (HCM) research and advisory services firm, has released its findings of this years <a href=\"https:\/\/go.brandonhall.com\/l\/8262\/2017-03-28\/6sg968\" target=\"_blank\" rel=\"noopener noreferrer\">recruitment marketing research<\/a>. It discusses the big impacts on key metrics, some positive impacts and exposes the missed opportunities of recruitment marketing.<\/p>\n<div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/talent-management\/free-talent-management-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Talent Management Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/talent-management\/files\/2019\/02\/tm-bg-speedbump.jpg\" alt=\"Download Link to Talent Management Buyer's Guide\" width=\"800\" height=\"225\" \/><\/a><\/div>\n\t\t<\/div><\/div>\n<p style=\"text-align: justify\">Brandon Hall Group provides insights around key performance areas including, Learning and Development (L&amp;D), Talent Management, Leadership Development, Talent Acquisition and HR\/Workforce Management (WFM). The data presented in their recruitment marketing research comes from the 2017 Recruitment Marketing Survey of HR, talent acquisition, talent management technology and business leaders.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.prweb.com\/releases\/2017\/04\/prweb14257757.htm\" target=\"_blank\" rel=\"noopener noreferrer\">According to<\/a> Mike Cooke, CEO of Brandon Hall Group, recruitment marketing improves talent acquisition metrics, such as time-to-hire and new hire retention, which positively impacts organizational metrics like revenue and customer satisfaction. Yet, researchers at Brandon Hall are finding that only 10 percent of organizations have optimized recruitment marketing practice when placed on their model.<\/p>\n<p style=\"text-align: justify\">For a little background, recruitment marketing includes multiple activities and technologies aimed at growing and maintaining an employer&#8217;s brand and extending the reach, plus exposing career opportunities attached. This helps to build up candidate relationships and management of communications and talent acquisition.<\/p>\n<p style=\"text-align: justify\">Brandon Hall Group&#8217;s researched revealed the following positive impacts from recruitment marketing:<\/p>\n<ul style=\"text-align: justify\">\n<li><strong><em>76% see improvement in candidate quality<\/em><\/strong><\/li>\n<li><strong><em>76% see improvement in new hire engagement<\/em><\/strong><\/li>\n<li><strong><em>63% see improvement in new hire retention<\/em><\/strong><\/li>\n<li><strong><em>61% see reduction in time-to-hire<\/em><\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify\">As well as presenting the top opportunities they found as well:<\/p>\n<ul style=\"text-align: justify\">\n<li><strong><em>80 percent of organizations are still developing their recruitment marketing strategies or are still evolving. The research shows that many organizations could benefit from technologies such as hiring manager mobile apps, social recruiting \u00a0and Customer Relationship Management (CRM) solutions.<\/em><\/strong><\/li>\n<li><strong><em>Many organizations can benefit from a greater focus on candidate experience and source-to-hire analytics.<\/em><\/strong><\/li>\n<li><strong><em>HR teams can get good results from recruitment marketing even though half lack a full set of skills.<\/em><\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify\">&#8220;Many organizations are looking to others outside of HR and recruitment with marketing skills, outsourcing, or want to hire someone with those skills,&#8221; said Daria Friedman, Brandon Hall Group&#8217;s principal talent acquisition analyst, who conducted the research.<\/p>\n<p><a href=\"https:\/\/go.brandonhall.com\/l\/8262\/2017-03-28\/6sg968\" target=\"_blank\" rel=\"noopener noreferrer\">Read Brandon Hall Group&#8217;s: The State of Recruitment Marketing.<\/a><\/p>\n<hr \/>\n<p>Looking for more? Download our all new free\u00a0<a href=\"https:\/\/solutionsreview.com\/talent-management\/free-talent-management-buyers-guide\/#sf_form_salesforce_w2l_lead_1\" target=\"_blank\" rel=\"noopener noreferrer\">buyers guide<\/a>\u00a0and check out the top Talent Management software vendors, along with snippets of their highest ranking products and solutions, plus the top 5 questions and tips about the implementation and selection process!<\/p>\n<p><em>And don&#8217;t forget to follow us on\u00a0<a href=\"https:\/\/twitter.com\/WorktechReview\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/erp-solutions-review\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn\u00a0<\/a>and\u00a0<a href=\"https:\/\/www.facebook.com\/solutionsreview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u00a0<\/a>for all the latest in Work Tech space!<\/em><\/p>\n<div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/talent-management\/free-talent-management-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"Talent Management Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/talent-management\/files\/2019\/02\/tm-bg-speedbump.jpg\" alt=\"Download Link to Talent Management Buyer's Guide\" width=\"800\" height=\"225\" \/><\/a><\/div>\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brandon Hall Group,\u00a0a leading Human Capital Management (HCM) research and advisory services firm, has released its findings of this years recruitment marketing research. It discusses the big impacts on key metrics, some positive impacts and exposes the missed opportunities of recruitment marketing. Brandon Hall Group provides insights around key performance areas including, Learning and Development [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[12,96,26,28,22,54,110,80,82,30],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brandon Hall Group Releases it&#039;s 2017 Recruitment Marketing Research - Best Talent Management Suites, Software, Vendors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/talent-management\/2017\/04\/28\/brandon-hall-group-releases-its-2017-recruitment-marketing-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandon Hall Group Releases it&#039;s 2017 Recruitment Marketing Research - Best Talent Management Suites, Software, Vendors\" \/>\n<meta property=\"og:description\" content=\"Brandon Hall Group,\u00a0a leading Human Capital Management (HCM) research and advisory services firm, has released its findings of this years recruitment marketing research. It discusses the big impacts on key metrics, some positive impacts and exposes the missed opportunities of recruitment marketing. Brandon Hall Group provides insights around key performance areas including, Learning and Development [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsreview.com\/talent-management\/2017\/04\/28\/brandon-hall-group-releases-its-2017-recruitment-marketing-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Best Talent Management Suites, Software, Vendors\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-28T12:50:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-05T14:43:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solutionsreview.com\/talent-management\/files\/2017\/04\/Brandon-Hall-Group-Releases-its-2017-Recruitment-Marketing-Research.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Quirk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Worktech_Review\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Quirk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/talent-management\/2017\/04\/28\/brandon-hall-group-releases-its-2017-recruitment-marketing-research\/\",\"url\":\"https:\/\/solutionsreview.com\/talent-management\/2017\/04\/28\/brandon-hall-group-releases-its-2017-recruitment-marketing-research\/\",\"name\":\"Brandon Hall Group Releases it's 2017 Recruitment Marketing Research - 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