{"id":1458,"date":"2024-01-01T00:23:03","date_gmt":"2024-01-01T00:23:03","guid":{"rendered":"https:\/\/solutionsreview.com\/thought-leaders\/?p=1458"},"modified":"2024-02-02T14:21:18","modified_gmt":"2024-02-02T14:21:18","slug":"apply-a-barbell-strategy-to-control-cloud-data-warehousing-costs","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/thought-leaders\/apply-a-barbell-strategy-to-control-cloud-data-warehousing-costs\/","title":{"rendered":"Apply a Barbell Strategy to Control Cloud Data Warehousing Costs"},"content":{"rendered":"<h4 dir=\"ltr\">Money Is Tight<\/h4>\n<p dir=\"ltr\">While aggressive AI, analytics, and data investments are often the best strategies for business success, line-of-business and IT execs worldwide understand that money remains tight. According to Gartner\u2019s 2024 CIO and Technology Executive Survey, \u201d CIOs in all regions of the world are faced with expected budget increases that are only marginally above projected inflation and well below expected increases in revenue.\u201d 1<\/p>\n<h4 dir=\"ltr\">Invest Wisely<\/h4>\n<p dir=\"ltr\">Given these constraints, organizations need to spend wisely. The question is, where to invest?<\/p>\n<p dir=\"ltr\">One answer to this question was presented in a recent webinar,<a href=\"https:\/\/app.keebo.ai\/getting-control-of-data-cloud-costs\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\u00a0Getting Control of Data Cloud Costs: A Snowflake Case Study<\/a>, hosted by<a href=\"https:\/\/www.linkedin.com\/in\/kevinpetrietech\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\u00a0Kevin Petrie<\/a>, VP of Research at\u00a0<a href=\"https:\/\/www.eckerson.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Eckerson Group<\/a>, and<a href=\"https:\/\/www.linkedin.com\/in\/carldubler\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\u00a0Carl Dubler<\/a>, Head of Product Marketing at\u00a0Insight Jam Solution Provider<a href=\"https:\/\/keebo.ai\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\u00a0Keebo<\/a>.<\/p>\n<p dir=\"ltr\">In this webinar, Kevin and Carl explored what\u2019s driving up cloud data warehouse costs and the challenges organizations face when trying to govern them. \u00a0As you can see from Kevin\u2019s survey findings below, the obstacles are many and often interrelated.<\/p>\n<p dir=\"ltr\"><a class=\"magnific fr-fic fr-dib lightbox-image-container external\" href=\"https:\/\/media1-production-mightynetworks.imgix.net\/asset\/f13ea5a9-e91f-4038-a632-c5074a468d8a\/1701794721358.png?ixlib=rails-4.2.0&amp;fm=jpg&amp;q=75&amp;auto=format\" data-effect=\"mfp-zoom-in\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"fr-fic fr-dib attachment\" src=\"https:\/\/media1-production-mightynetworks.imgix.net\/asset\/f13ea5a9-e91f-4038-a632-c5074a468d8a\/1701794721358.png?ixlib=rails-4.2.0&amp;fm=jpg&amp;q=75&amp;auto=format&amp;w=1400&amp;h=1400&amp;fit=max&amp;impolicy=ResizeCrop&amp;constraint=downsize&amp;aspect=fit\" width=\"436\" height=\"260\" data-asset-id=\"74201947\" data-original-image=\"https:\/\/media1-production-mightynetworks.imgix.net\/asset\/f13ea5a9-e91f-4038-a632-c5074a468d8a\/1701794721358.png?ixlib=rails-4.2.0&amp;fm=jpg&amp;q=75&amp;auto=format\" \/><\/a><\/p>\n<h4 dir=\"ltr\">Learning from the Financial Markets<\/h4>\n<p dir=\"ltr\">The barbell strategy is an investment concept suggesting that the best way to strike a balance between reward and risk is to invest in high-risk and no-risk assets while avoiding middle-of-the-road choices\u2014for example, short-duration bonds at one end of the barbell and long-dated bonds at the other.<\/p>\n<p dir=\"ltr\">Does the barbell investment strategy make sense when investing to control cloud data warehouse costs? While not using barbell investing terminology per se, the strategy that Kevin and Carl proposed mirrored that of a barbell strategy.<\/p>\n<p dir=\"ltr\">Let me explain.<\/p>\n<h4 dir=\"ltr\">Barbell 1: FinOps<\/h4>\n<p dir=\"ltr\">According to the<a href=\"https:\/\/www.finops.org\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\u00a0FinOps Foundation<\/a>. \u201cFinOps is an evolving cloud financial management discipline and cultural practice that enables organizations to get maximum business value by helping engineering, finance, technology, and business teams to collaborate on data-driven spending decisions.\u201d \u00a0Like its name, FinOps is a financial construct that applies financial concepts such as forecasting, measuring, and accounting.<\/p>\n<h4 dir=\"ltr\">Barbell 2: Optimization<\/h4>\n<p dir=\"ltr\">The Merriam-Webster dictionary defines<a href=\"https:\/\/www.merriam-webster.com\/dictionary\/optimization\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\u00a0optimization<\/a>\u00a0as \u201can act, process, or methodology of making something (such as a design, system, or decision) as fully perfect, functional, or effective as possible. When applied to pay-as-you-go cloud data warehousing costs, the goal of optimization is to use as few resources as possible for any given workload. For example, whenever possible downsize to a smaller, and therefore lower cost, warehouse.<\/p>\n<h4 dir=\"ltr\">Why Invest in FinOps and Optimization<\/h4>\n<p dir=\"ltr\">When it comes to controlling cloud data warehouse costs, FinOps and optimization are perfect complements.<\/p>\n<p><a class=\"magnific fr-fic fr-dib lightbox-image-container external\" href=\"https:\/\/media1-production-mightynetworks.imgix.net\/asset\/c10d504a-7cc3-44b4-8f8d-a810094d1566\/Screenshot_2023-12-05_at_8.52.13_AM.png?ixlib=rails-4.2.0&amp;fm=jpg&amp;q=75&amp;auto=format\" data-effect=\"mfp-zoom-in\" rel=\"nofollow\"><img decoding=\"async\" class=\"fr-fic fr-dib attachment\" src=\"https:\/\/media1-production-mightynetworks.imgix.net\/asset\/c10d504a-7cc3-44b4-8f8d-a810094d1566\/Screenshot_2023-12-05_at_8.52.13_AM.png?ixlib=rails-4.2.0&amp;fm=jpg&amp;q=75&amp;auto=format&amp;w=1400&amp;h=1400&amp;fit=max&amp;impolicy=ResizeCrop&amp;constraint=downsize&amp;aspect=fit\" data-asset-id=\"74202444\" data-original-image=\"https:\/\/media1-production-mightynetworks.imgix.net\/asset\/c10d504a-7cc3-44b4-8f8d-a810094d1566\/Screenshot_2023-12-05_at_8.52.13_AM.png?ixlib=rails-4.2.0&amp;fm=jpg&amp;q=75&amp;auto=format\" \/><\/a><\/p>\n<h4 dir=\"ltr\">Think Before You Invest<\/h4>\n<p dir=\"ltr\">The familiar statement, \u201cNot every investment is right for everyone,\u201d certainly applies here. So, learn more before you invest.<a href=\"https:\/\/app.keebo.ai\/getting-control-of-data-cloud-costs\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\u00a0Kevin and Carl\u2019s webinar<\/a>\u00a0is a great place to start. As you watch it, consider whether applying a barbell strategy to control your cloud data warehousing costs is right for you.<\/p>\n<ol>\n<li dir=\"ltr\">\n<p dir=\"ltr\">Gartner CIO Agenda 2024: Adopt Franchise Best Practices to Improve Digital Delivery<\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Money Is Tight While aggressive AI, analytics, and data investments are often the best strategies for business success, line-of-business and IT execs worldwide understand that money remains tight. According to Gartner\u2019s 2024 CIO and Technology Executive Survey, \u201d CIOs in all regions of the world are faced with expected budget increases that are only marginally [&hellip;]<\/p>\n","protected":false},"author":414,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apply a Barbell Strategy to Control Cloud Data Warehousing Costs - Solutions Review Thought Leaders<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apply a Barbell Strategy to Control Cloud Data Warehousing Costs - Solutions Review Thought Leaders\" \/>\n<meta property=\"og:description\" content=\"Money Is Tight While aggressive AI, analytics, and data investments are often the best strategies for business success, line-of-business and IT execs worldwide understand that money remains tight. According to Gartner\u2019s 2024 CIO and Technology Executive Survey, \u201d CIOs in all regions of the world are faced with expected budget increases that are only marginally [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsreview.com\/thought-leaders\/apply-a-barbell-strategy-to-control-cloud-data-warehousing-costs\/\" \/>\n<meta property=\"og:site_name\" content=\"Solutions Review Thought Leaders\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-01T00:23:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T14:21:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media1-production-mightynetworks.imgix.net\/asset\/f13ea5a9-e91f-4038-a632-c5074a468d8a\/1701794721358.png?ixlib=rails-4.2.0&amp;fm=jpg&amp;q=75&amp;auto=format&amp;w=1400&amp;h=1400&amp;fit=max&amp;impolicy=ResizeCrop&amp;constraint=downsize&amp;aspect=fit\" \/>\n<meta name=\"author\" content=\"Robert Eve\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Eve\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/apply-a-barbell-strategy-to-control-cloud-data-warehousing-costs\/\",\"url\":\"https:\/\/solutionsreview.com\/thought-leaders\/apply-a-barbell-strategy-to-control-cloud-data-warehousing-costs\/\",\"name\":\"Apply a Barbell Strategy to Control Cloud Data Warehousing Costs - 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