{"id":2469,"date":"2026-07-14T16:45:41","date_gmt":"2026-07-14T16:45:41","guid":{"rendered":"https:\/\/solutionsreview.com\/thought-leaders\/?p=2469"},"modified":"2026-07-14T16:45:41","modified_gmt":"2026-07-14T16:45:41","slug":"temple-health-takes-maternal-care-more-than-a-baby-step-further-via-underutilized-data","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/thought-leaders\/temple-health-takes-maternal-care-more-than-a-baby-step-further-via-underutilized-data\/","title":{"rendered":"Temple Health Takes Maternal Care More Than a Baby Step Further Via Underutilized Data"},"content":{"rendered":"

A patient in <\/span>Temple Health<\/span><\/a>‘s system missed two prenatal appointments. The reminder letter reached her on schedule, cited the right clinical guidelines, and went straight into a stack of mail she never opened. Healthcare has spent three decades getting the letter right: accurate, timely, evidence-based, generated automatically by systems that took a decade and a data governance program to build correctly. However, it has spent almost none of that effort on why she never opened it.<\/span><\/p>\n

That type of gap exists in every industry, not just healthcare. An analytics model’s output is usually a pretty pie chart or dashing dashboard, rarely an important intervention. Moreover, data and analytics answer what is true but they rarely answer what changes because it is true. That second question is where much more investment is needed.<\/span><\/p>\n

Deborah Cancilla<\/span><\/a>, Temple’s Executive Vice President of Data Strategy and Chief Information Officer, pinpointed the challenge, \u201cAn accurate analytic model that nobody acts on is just an expensive way of being right after the fact,\u201d she says. \u201cMy job isn’t finished when the data is correct. It’s finished when a specific patient, doctor, or administrator does something different because of it.\u201d<\/span><\/p>\n

\"\"<\/p>\n

Deborah Cancilla, EVP, Data Strategy and CIO, Temple Health<\/span><\/em><\/p>\n

Combining Traditional Analytics and Influencer Methods<\/b><\/h3>\n

Healthcare analytics<\/span><\/a> and influencer platforms are not competing for the same prize, which is precisely why comparing them is useful, and integrating them is crucial.<\/span><\/p>\n\n\n\n\n\n\n\n
Healthcare Analytics<\/b><\/td>\nInfluencer Platforms<\/b><\/td>\n<\/tr>\n
Optimizes for clinical outcomes<\/span><\/td>\nOptimizes for engagement<\/span><\/td>\n<\/tr>\n
Measures accuracy<\/span><\/td>\nMeasures attention<\/span><\/td>\n<\/tr>\n
Delivers information<\/span><\/td>\nShapes behavior<\/span><\/td>\n<\/tr>\n
Segments by risk<\/span><\/td>\nSegments by motivation<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

A dashboard is just telemetry. It reports what the patient has done or not done, such as not making appointments, missing appointments, or otherwise drifting off a care plan. What it rarely does is directly influence action. Influencer platforms, however, as crude as their underlying data often is, close that second loop by design: it acts on attention rather than merely measuring it. Ideally this happens immediately, at the individual level. Healthcare has built extraordinary instruments for the first loop and almost none for the second, Cancilla observes.<\/span><\/p>\n

Instrumenting Behavioral Change in Healthcare<\/b><\/h3>\n

Closing that second loop as something closer to a personal mandate for Cancilla than just another data and analytics project.<\/span> LENA<\/span><\/a>, the maternity engagement app is her baby. She conceived it and her data organization gave birth to it. \u201cIt\u2019s one of my passion projects, and one I pushed hard for even when no obvious budget existed for it yet,\u201d she says. \u201cThere\u2019s value in our data that is regularly unrealized. Delivering this fourth level of care is just one way we\u2019ve been able to drive additional value from our data.\u201d<\/span><\/p>\n

The name is also the model. LENA stands for Learn, Engage, Nourish, and Achieve, the four pillars Temple built the app’s care logic around:\u00a0<\/span><\/p>\n