{"id":704,"date":"2024-01-01T14:45:09","date_gmt":"2024-01-01T14:45:09","guid":{"rendered":"https:\/\/solutionsreview.com\/expert\/?p=704"},"modified":"2024-01-24T16:01:41","modified_gmt":"2024-01-24T16:01:41","slug":"data-virtualization-as-a-service-part-1-data-is-a-competitive-opportunity","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-1-data-is-a-competitive-opportunity\/","title":{"rendered":"Data Virtualization-as-a-Service Part 1: Data is a Competitive Opportunity"},"content":{"rendered":"<p><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">These expert insights are a part of <a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/solutionsreview.com\/thought-leaders\/\" href=\"https:\/\/solutionsreview.com\/thought-leaders\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link Solutions Review's Thought Leaders\"><i><strong><u>Solutions Review&#8217;s Thought Leaders<\/u><\/strong><\/i><\/a>, the resource hub of thought leadership content from <a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/solutionsreview.com\/thought-leaders\/\" href=\"https:\/\/solutionsreview.com\/thought-leaders\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link InsightJam.com\"><i><strong><u>InsightJam<\/u><\/strong><\/i><strong><u>.com<\/u><\/strong><\/a>.<\/span><\/p>\n<p>Everyone\u2019s competitive landscape has changed.<\/p>\n<ul>\n<li>Before, we competed locally; today, it\u2019s a global market.<\/li>\n<li>Before, we could win with better suppliers and superior distribution. Today, everyone has access to everything.<\/li>\n<li>Before, we could ride a product\u2019s success for many years. Product life cycles are short today, and stickiness has become more challenging.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Yet one opportunity remains; driving competitive business value from your data.<\/p>\n<p style=\"text-align: justify;\">In a Q3 2022 TDWI, respondents stated the three most important business drivers behind data platform, management, and integration modernization were:<\/p>\n<ol>\n<li style=\"text-align: justify;\">Observe and enhance customer experiences across channels and drive more intelligent marketing, sales, engagement, and support<\/li>\n<li style=\"text-align: justify;\">Increase operational efficiency<\/li>\n<li style=\"text-align: justify;\">0Generate new business strategies and models.<\/li>\n<\/ol>\n<p>Let us explore these three business drivers further.<\/p>\n<p><strong>Superior Customer Experiences<\/strong><\/p>\n<p style=\"text-align: justify;\">Will you win as the organization that provides the best customer experiences? Data helps you better understand your customer engagement points, provide compelling experiences, and motivate your customers to buy more.<\/p>\n<p style=\"text-align: justify;\">A 2022 Gartner survey2 noted that 84% of customer service and service support leaders cited customer data and analytics as \u201cvery or extremely important\u201d for achieving their organizational goals in 2023.<\/p>\n<p style=\"text-align: justify;\">Armed with properly integrated data, you can draw deliberate distinctions between customer segments, explicitly target those that best align with your offerings, and give those customers exactly what they want.<\/p>\n<p><strong>Operational Excellence<\/strong><\/p>\n<p style=\"text-align: justify;\">Will you compete using your business processes to out-execute your competitors?<\/p>\n<p style=\"text-align: justify;\">Optimizing your operations requires a deep understanding of what happened, what is happening now, and what will happen. With this data, you can drive an even better outcome.<\/p>\n<p style=\"text-align: justify;\">IDC recently predicted that by 2024, 30% of industrial organizations would have become leaner and more agile than their competitors due to making real-time operational insights available anytime, anywhere, to anyone.3<\/p>\n<p style=\"text-align: justify;\">Take supply chain operations as an example. You and your competitors might share suppliers and distributors. But you can still win if you can use real-time data to react faster to inevitable disruptions, become a better partner, and uncover hundreds of minor optimizations that, when combined, create a formidable advantage.<\/p>\n<p><strong>Game-Changing Innovation<\/strong><\/p>\n<p style=\"text-align: justify;\">Will you out-innovate your competitors by bringing compelling new products and services to market?<\/p>\n<p style=\"text-align: justify;\">Data is the most crucial ingredient in your R&amp;D tool kit as it informs your experiments, project status, trial results, etc.<\/p>\n<p style=\"text-align: justify;\">Data can also add value to your offerings. Here is one example.<\/p>\n<p style=\"text-align: justify;\">As revenues were dropping due to price-based competition, a European-based global supplier of compressors changed the game by recognizing that their customers wanted compressed air, not compressors per se. They started instrumenting their equipment with data-gathering sensors, predictive maintenance algorithms, and other data-driven capabilities integrated using data virtualization. Once complete, they could offer an innovative new product, compressed air as a service.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These expert insights are a part of Solutions Review&#8217;s Thought Leaders, the resource hub of thought leadership content from InsightJam.com. Everyone\u2019s competitive landscape has changed. Before, we competed locally; today, it\u2019s a global market. Before, we could win with better suppliers and superior distribution. Today, everyone has access to everything. Before, we could ride a [&hellip;]<\/p>\n","protected":false},"author":414,"featured_media":711,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Virtualization-as-a-Service Part 1: Data is a Competitive Opportunity - Solutions Review Thought Leaders<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Virtualization-as-a-Service Part 1: Data is a Competitive Opportunity - Solutions Review Thought Leaders\" \/>\n<meta property=\"og:description\" content=\"These expert insights are a part of Solutions Review&#8217;s Thought Leaders, the resource hub of thought leadership content from InsightJam.com. 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Before, we could ride a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-1-data-is-a-competitive-opportunity\/\" \/>\n<meta property=\"og:site_name\" content=\"Solutions Review Thought Leaders\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-01T14:45:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-24T16:01:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solutionsreview.com\/thought-leaders\/files\/2023\/01\/MicrosoftTeams-image-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Robert Eve\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Eve\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-1-data-is-a-competitive-opportunity\/\",\"url\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-1-data-is-a-competitive-opportunity\/\",\"name\":\"Data Virtualization-as-a-Service Part 1: Data is a Competitive Opportunity - Solutions Review Thought Leaders\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-1-data-is-a-competitive-opportunity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-1-data-is-a-competitive-opportunity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/thought-leaders\/files\/2023\/01\/MicrosoftTeams-image-3.jpg\",\"datePublished\":\"2024-01-01T14:45:09+00:00\",\"dateModified\":\"2024-01-24T16:01:41+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/#\/schema\/person\/b2f8f615fd6ff40efeebe33afc847d31\"},\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-1-data-is-a-competitive-opportunity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-1-data-is-a-competitive-opportunity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-1-data-is-a-competitive-opportunity\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/thought-leaders\/files\/2023\/01\/MicrosoftTeams-image-3.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/thought-leaders\/files\/2023\/01\/MicrosoftTeams-image-3.jpg\",\"width\":800,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-1-data-is-a-competitive-opportunity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/thought-leaders\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data Virtualization-as-a-Service Part 1: Data is a Competitive Opportunity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/#website\",\"url\":\"https:\/\/solutionsreview.com\/thought-leaders\/\",\"name\":\"Solutions Review Thought Leaders\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/thought-leaders\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/#\/schema\/person\/b2f8f615fd6ff40efeebe33afc847d31\",\"name\":\"Robert Eve\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/43e2a7917dc19027609652054de6b7f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/43e2a7917dc19027609652054de6b7f2?s=96&d=mm&r=g\",\"caption\":\"Robert Eve\"},\"description\":\"Robert (Bob) Eve is a data management thought leader who helps users and vendors achieve data-driven success. 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