{"id":706,"date":"2024-01-01T12:46:10","date_gmt":"2024-01-01T12:46:10","guid":{"rendered":"https:\/\/solutionsreview.com\/expert\/?p=706"},"modified":"2024-01-24T15:55:58","modified_gmt":"2024-01-24T15:55:58","slug":"data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/","title":{"rendered":"Data Virtualization-as-a-Service Part 3: Data\u2019s Gravity Is Now Cloud-Centric"},"content":{"rendered":"<p><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">These expert insights are a part of <a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/solutionsreview.com\/thought-leaders\/\" href=\"https:\/\/solutionsreview.com\/thought-leaders\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link Solutions Review's Thought Leaders\"><i><strong><u>Solutions Review&#8217;s Thought Leaders<\/u><\/strong><\/i><\/a>, the resource hub of thought leadership content from <a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/solutionsreview.com\/thought-leaders\/\" href=\"https:\/\/solutionsreview.com\/thought-leaders\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link InsightJam.com\"><i><strong><u>InsightJam<\/u><\/strong><\/i><strong><u>.com<\/u><\/strong><\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\">The third major force transforming data virtualization is that data\u2019s gravity is now centered in the cloud. While this is a ten-year trend, according to IDC, 2022 was a turning point. For the first time, the cloud would surpass on-premises infrastructure as the primary location where operational data is stored, managed, and analyzed for 50% of Global 2000 organizations. More than half the data at more than half the big companies. That\u2019s a transformation!<\/p>\n<p>Additional sources confirm the cloud\u2019s gravitational pull.<\/p>\n<ul>\n<li>SAP Cloud Revenue Overtakes On-Premises &#8211; Business Applications is one of the biggest drivers of cloud data growth. You can see this in SAP\u2019s 2022 earnings reports9 that show SAP Cloud revenue bypassing on-premises for the first time.<\/li>\n<li>Snowflake Doubles Once Again &#8211; In 2022, leading cloud data and analytics vendor Snowflake10 doubled revenue with 106% growth. And that is on top of 124% and 174% in 2021 and 2020.<\/li>\n<li>Cloud Platform Mega-Vendors Thrive &#8211; With over $76.5 billion in revenue in 2022,11 AWS increased quarterly sales by approximately 34% year over year each quarter. Azure grew even faster, with its cloud services revenue growing 40% last year.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">And the trend is accelerating. According to Gartner13, in 2023, worldwide end-user spending on public cloud services is forecasted to grow 20.7% to a total of $591.8 billion, up from 18.8% to $490.3 billion in 2022. That\u2019s just over $100 billion in additional cloud spending.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These expert insights are a part of Solutions Review&#8217;s Thought Leaders, the resource hub of thought leadership content from InsightJam.com. The third major force transforming data virtualization is that data\u2019s gravity is now centered in the cloud. While this is a ten-year trend, according to IDC, 2022 was a turning point. For the first time, [&hellip;]<\/p>\n","protected":false},"author":414,"featured_media":713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Virtualization-as-a-Service Part 3: Data\u2019s Gravity Is Now Cloud-Centric - Solutions Review Thought Leaders<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Virtualization-as-a-Service Part 3: Data\u2019s Gravity Is Now Cloud-Centric - Solutions Review Thought Leaders\" \/>\n<meta property=\"og:description\" content=\"These expert insights are a part of Solutions Review&#8217;s Thought Leaders, the resource hub of thought leadership content from InsightJam.com. The third major force transforming data virtualization is that data\u2019s gravity is now centered in the cloud. While this is a ten-year trend, according to IDC, 2022 was a turning point. For the first time, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/\" \/>\n<meta property=\"og:site_name\" content=\"Solutions Review Thought Leaders\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-01T12:46:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-24T15:55:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solutionsreview.com\/thought-leaders\/files\/2023\/01\/MicrosoftTeams-image-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Robert Eve\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Eve\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/\",\"url\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/\",\"name\":\"Data Virtualization-as-a-Service Part 3: Data\u2019s Gravity Is Now Cloud-Centric - Solutions Review Thought Leaders\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/thought-leaders\/files\/2023\/01\/MicrosoftTeams-image-2.jpg\",\"datePublished\":\"2024-01-01T12:46:10+00:00\",\"dateModified\":\"2024-01-24T15:55:58+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/#\/schema\/person\/b2f8f615fd6ff40efeebe33afc847d31\"},\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/thought-leaders\/files\/2023\/01\/MicrosoftTeams-image-2.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/thought-leaders\/files\/2023\/01\/MicrosoftTeams-image-2.jpg\",\"width\":800,\"height\":350,\"caption\":\"Data Virtualization-as-a-Service Part 3: Data\u2019s Gravity Is Now Cloud-Centric\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/thought-leaders\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data Virtualization-as-a-Service Part 3: Data\u2019s Gravity Is Now Cloud-Centric\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/#website\",\"url\":\"https:\/\/solutionsreview.com\/thought-leaders\/\",\"name\":\"Solutions Review Thought Leaders\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/thought-leaders\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/#\/schema\/person\/b2f8f615fd6ff40efeebe33afc847d31\",\"name\":\"Robert Eve\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/thought-leaders\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/43e2a7917dc19027609652054de6b7f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/43e2a7917dc19027609652054de6b7f2?s=96&d=mm&r=g\",\"caption\":\"Robert Eve\"},\"description\":\"Robert (Bob) Eve is a data management thought leader who helps users and vendors achieve data-driven success. At Composite Software Bob helped define the data virtualization category and co-authored the first book on Data Virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob has held executive leadership roles at Oracle, PeopleSoft, Mercury Interactive, Cisco, and TIBCO.\",\"url\":\"https:\/\/solutionsreview.com\/thought-leaders\/author\/robert-eve\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data Virtualization-as-a-Service Part 3: Data\u2019s Gravity Is Now Cloud-Centric - Solutions Review Thought Leaders","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Data Virtualization-as-a-Service Part 3: Data\u2019s Gravity Is Now Cloud-Centric - Solutions Review Thought Leaders","og_description":"These expert insights are a part of Solutions Review&#8217;s Thought Leaders, the resource hub of thought leadership content from InsightJam.com. The third major force transforming data virtualization is that data\u2019s gravity is now centered in the cloud. While this is a ten-year trend, according to IDC, 2022 was a turning point. For the first time, [&hellip;]","og_url":"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/","og_site_name":"Solutions Review Thought Leaders","article_published_time":"2024-01-01T12:46:10+00:00","article_modified_time":"2024-01-24T15:55:58+00:00","og_image":[{"width":800,"height":350,"url":"https:\/\/solutionsreview.com\/thought-leaders\/files\/2023\/01\/MicrosoftTeams-image-2.jpg","type":"image\/png"}],"author":"Robert Eve","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robert Eve","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/","url":"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/","name":"Data Virtualization-as-a-Service Part 3: Data\u2019s Gravity Is Now Cloud-Centric - Solutions Review Thought Leaders","isPartOf":{"@id":"https:\/\/solutionsreview.com\/thought-leaders\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/#primaryimage"},"image":{"@id":"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/thought-leaders\/files\/2023\/01\/MicrosoftTeams-image-2.jpg","datePublished":"2024-01-01T12:46:10+00:00","dateModified":"2024-01-24T15:55:58+00:00","author":{"@id":"https:\/\/solutionsreview.com\/thought-leaders\/#\/schema\/person\/b2f8f615fd6ff40efeebe33afc847d31"},"breadcrumb":{"@id":"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/#primaryimage","url":"https:\/\/solutionsreview.com\/thought-leaders\/files\/2023\/01\/MicrosoftTeams-image-2.jpg","contentUrl":"https:\/\/solutionsreview.com\/thought-leaders\/files\/2023\/01\/MicrosoftTeams-image-2.jpg","width":800,"height":350,"caption":"Data Virtualization-as-a-Service Part 3: Data\u2019s Gravity Is Now Cloud-Centric"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsreview.com\/thought-leaders\/data-virtualization-as-a-service-part-3-datas-gravity-is-now-cloud-centric\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsreview.com\/thought-leaders\/"},{"@type":"ListItem","position":2,"name":"Data Virtualization-as-a-Service Part 3: Data\u2019s Gravity Is Now Cloud-Centric"}]},{"@type":"WebSite","@id":"https:\/\/solutionsreview.com\/thought-leaders\/#website","url":"https:\/\/solutionsreview.com\/thought-leaders\/","name":"Solutions Review Thought Leaders","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsreview.com\/thought-leaders\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/solutionsreview.com\/thought-leaders\/#\/schema\/person\/b2f8f615fd6ff40efeebe33afc847d31","name":"Robert Eve","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/thought-leaders\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/43e2a7917dc19027609652054de6b7f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/43e2a7917dc19027609652054de6b7f2?s=96&d=mm&r=g","caption":"Robert Eve"},"description":"Robert (Bob) Eve is a data management thought leader who helps users and vendors achieve data-driven success. At Composite Software Bob helped define the data virtualization category and co-authored the first book on Data Virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob has held executive leadership roles at Oracle, PeopleSoft, Mercury Interactive, Cisco, and TIBCO.","url":"https:\/\/solutionsreview.com\/thought-leaders\/author\/robert-eve\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsreview.com\/thought-leaders\/wp-json\/wp\/v2\/posts\/706"}],"collection":[{"href":"https:\/\/solutionsreview.com\/thought-leaders\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsreview.com\/thought-leaders\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/thought-leaders\/wp-json\/wp\/v2\/users\/414"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/thought-leaders\/wp-json\/wp\/v2\/comments?post=706"}],"version-history":[{"count":0,"href":"https:\/\/solutionsreview.com\/thought-leaders\/wp-json\/wp\/v2\/posts\/706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/thought-leaders\/wp-json\/wp\/v2\/media\/713"}],"wp:attachment":[{"href":"https:\/\/solutionsreview.com\/thought-leaders\/wp-json\/wp\/v2\/media?parent=706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsreview.com\/thought-leaders\/wp-json\/wp\/v2\/categories?post=706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsreview.com\/thought-leaders\/wp-json\/wp\/v2\/tags?post=706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}