Birst Marketing Analytics Cloud Platform Drives Customers Insights
Recently, Birst a Cloud BI and Analytics firm unveiled a new Marketing Analytics Accelerator that integrates both online and offline sources of marketing data to provide a complete view of the customer acquisition experience, starting from targeted audiences, to prospects, to sales generated from the acquisition.
As marketers are surrounded by data about their customers from many sources and channels such as digital marketing (PPC, social media, email, affiliate, website, etc) to more tradition channels (trade shows, print, television etc), finding new better ways to convert new customers or create nurture streams, cross promotion and up-sell opportunities require efficient data integration and data analysis from different source systems.
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Birst unifies, refines and embeds an integrated view of marketing data into every decision so marketers can create greater awareness, acquire new customers and nurture existing relationships. In a recent Birst press release, called “Birst Marketing Analytics Paints a Complete Picture of the Customer Journey,” Birst explains how marketers can benefit from cloud analytics:
“Today’s marketing technology landscape represents a whopping 947 different companies that provide software for marketers, focused on specific functions such as marketing automation, web data analysis or customer relationship management. The Birst Marketing Analytics Accelerator simplifies this increasingly complex marketing landscape by bringing in data together from multiple data sources and embedding the insights into every marketing decision — all using a single platform. With Birst, marketing data is readily available in user-ready formats so that marketers can intelligently navigate the customer journey.”
“Marketing is the lynchpin of any company. Marketers not only focus on nurturing new prospects, but also building loyalty and retention strategies. However, leveraging data has become increasingly complex with marketers drowning in a sea of technology solutions,” said Brad Peters, chairman and chief product officer, Birst. “With Birst’s Marketing Analytics Accelerator marketers can link the various contact points along the market journey of their prospects and customers, which often spans multiple applications, to create a complete picture of how customers are found, sold and on-boarded. We are making it easier than ever to put valuable insights into the hands of marketers to not only improve effectiveness, but to quantify value.”
Click here to read the entire press release from Birst.
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Doug Atkinson
An entrepreneur and executive with a passion for enterprise technology, Doug founded Solutions Review in 2012. He has previously served as a newspaper boy, a McDonald's grill cook, a bartender, a political consultant, a web developer, the VP of Sales for e-Dialog - a digital marketing agency - and as Special Assistant to Governor William Weld of Massachusetts.
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