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Logi Analytics Releases State of Embedded Analytics Report 2015

Logi Analytics Embedded Analytics

Logi Analytics, one of the top-32 business intelligence solutions providers in our solutions directory, recently released their 2015 State of Embedded Analytics Report. The 66-page guide is designed for software executives and product managers who want to gain a better understanding of how embedded analytics can help an organization build value. Outside of the research that Logi did within the report, the study also acts as a crash course in embedded BI for those companies who have yet to deploy it.

The 2015 version of this report was based on an online survey of more than 500 technology and business professionals. This year, Logi expanded the report to include non-commercial, IT-managed applications used by internal staff and partners in addition to commercial Independent Software Vendors (ISVs) and Software as a Service (SaaS) providers. Respondents included software engineers, product development professionals, product managers, and C-level business executives.

In Logi’s third annual State of Embedded Analytics report, the company found that “embedded analytics sees greater user adoption over traditional, non-embedded business intelligence.” As one would imagine, the report revealed that embedded analytics leads to a greater realization of strategic benefits, which includes an enhanced user experience, increased end-user adoption, and ultimately a more satisfied customer.

Check out the top insights from the study, outlined in this official video release:

https://www.youtube.com/watch?v=6IVbJRvvvIQ

Additional highlights of the report include:

  • The value of embedded analytics has almost doubled since 2013: The median value is up 8 percent from 2014 and 21.5 percent since 2013.
  • End-users expect the applications they use regularly to include BI inside: 82 percent of application providers say that embedded analytics are important to their users.
  • The majority of applications have embedded analytics: 65 percent, to be exact.
  • Embedded analytics sees greater user adoption over traditional, non-embedded BI: Application providers say 40 percent of their total user base leverages BI on a regular basis. This is 10 percent higher than the ceiling for user adoption of traditional BI tools according to other industry analysts.
  • 62 percent of application providers plan to invest in embedded analytics over the next year: Many plan to mature in how deeply analytics are integrated within their application’s user experience.

Alvin Wong, Manager of Product Marketing at Logi Analytics says: “All modern software applications today must deliver insights and analytics at the core. We see the use of data transforming all products and services. Not only are all companies becoming software companies, all software applications are becoming analytic applications. As more companies adopt this point of view, we anticipate more compelling and intuitive business applications will come to market and more users will be able to make smarter business decisions.”

If the embedded analytics report isn’t enough for you, download our free Business Intelligence Buyers Guide, which provides an industry overview, profiles of the top solutions providers, and the questions you need to ask vendors before selecting a solution.

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