The majority of analytics use is still made up of enterprise reporting, according to Gartner’s acclaimed Research Vice President Cindi Howson. In a talk at Gartner’s recent Data & Analytics conference in Texas, it was revealed that descriptive analytics is the main means of insight gathering for companies that utilize BI. Descriptive analytics is the preliminary stage of data processing that allows users to create a historical data.
This revelation by Howson is surprising since Gartner has been preaching that BI deployments are increasingly involving “modern” BI solutions that provide end-user agility for self-service. However, given that 74 percent of analytics initiatives don’t move past the descriptive phase, this is an impossibility. Gartner had all but proclaimed “legacy” BI deployments dead in recent Magic Quadrant studies. While the majority of new analytics tools purchases may be coming in the form of advanced platforms, those solutions are certainly not being adopted by enterprise companies.
One of the culprits here is that many organizations, specifically the ones big ones, have already invested in large-scale deployments of traditional reporting and dashboard analytics. Additionally, those large companies that rely on generating information from reports in varying departments would be hard-pressed to jump ship and purchase new software simply because it’s available.
Perhaps instead of decreeing that the market has finished its evolution from a legacy to modern environment, analyst firms should let their audience know that it’s not that software that divides the market, but those who use it. That is, the market is driven by demand from the users, not by the providers who develop the software. The capabilities are certainly available, but users and businesses will only go out and buy them once they’re required and not a second before.
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