Affinity Receives $80 Million in a Series C Funding Round
-
By
William Jepma
, Writer, Editor, and Analyst at Solutions Review - CRM News,
Source: Affinity
Affinity has announced that it’s raised $80 million in a Series C funding round. Menlo Ventures led the funding with additional participation from Advance Venture Partners, Pear Ventures, Sprints Capital, Sway Ventures, Teamworthy Ventures, MassMutual Ventures, and Brian Sheth from ECT Capital Partners. Affinity will use the funds to continue optimizing and expanding its platform with new CRM, data, machine learning, and other capabilities.
Affinity is a relationship intelligence platform that uses artificial intelligence to help companies analyze, manage, prioritize, and expand customer relationships. The company offers a CRM and analytics solution that can integrate with other leading applications like Salesforce, Mailchimp, Google Drive, Slack, Microsoft Teams, and more. Affinity primarily works with venture capital, commercial real estate, family office, investment baking, private equity, and consulting companies.
The Series C funding will help Affinity continue to invest in its relationship intelligence technologies by developing new updates and features for its Affinity Analytics and Affinity CRM platform. As part of this investment, Affinity plans to integrate new datasets into its platform, deploy machine learning models to transform that data into actionable insights, embed them into the Affinity system, and help users create better relationships and close more deals.
Affinity co-founders Shubham Goel and Ray Zhou wrote a blog post announcing and detailing the news. In it, they said, “This funding round is an incredible vote of confidence for our vision to create a world where anyone can cultivate and fully harness their network to succeed…We have a slew of updates and new features coming that will continue to push the envelope for what it means to deliver a relationship platform and CRM that dealmakers actually love using every day. And we think this is just the beginning.”
Learn more about Affinity.
William Jepma
Writer, Editor, and Analyst
William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Process Management (BPM), Marketing Automation, and other WorkTech categories. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.
- Top MarTech News From the Week of April 26th: Updates from Oracle, HubSpot, SugarCRM, and More - April 26, 2024
- The ClickUp Project Management Features that Marketing Teams Should Know About - April 23, 2024
- Top MarTech News From the Week of April 19th: Updates from Zendesk, Pipedrive, Litmus, and More - April 19, 2024
