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Affinity Receives $80 Million in a Series C Funding Round

Affinity Series C
Affinity Series C

Source: Affinity

Affinity has announced that it’s raised $80 million in a Series C funding round. Menlo Ventures led the funding with additional participation from Advance Venture Partners, Pear Ventures, Sprints Capital, Sway Ventures, Teamworthy Ventures, MassMutual Ventures, and Brian Sheth from ECT Capital Partners. Affinity will use the funds to continue optimizing and expanding its platform with new CRM, data, machine learning, and other capabilities.

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Affinity is a relationship intelligence platform that uses artificial intelligence to help companies analyze, manage, prioritize, and expand customer relationships. The company offers a CRM and analytics solution that can integrate with other leading applications like Salesforce, Mailchimp, Google Drive, Slack, Microsoft Teams, and more. Affinity primarily works with venture capital, commercial real estate, family office, investment baking, private equity, and consulting companies.

The Series C funding will help Affinity continue to invest in its relationship intelligence technologies by developing new updates and features for its Affinity Analytics and Affinity CRM platform. As part of this investment, Affinity plans to integrate new datasets into its platform, deploy machine learning models to transform that data into actionable insights, embed them into the Affinity system, and help users create better relationships and close more deals.

Affinity co-founders Shubham Goel and Ray Zhou wrote a blog post announcing and detailing the news. In it, they said, “This funding round is an incredible vote of confidence for our vision to create a world where anyone can cultivate and fully harness their network to succeed…We have a slew of updates and new features coming that will continue to push the envelope for what it means to deliver a relationship platform and CRM that dealmakers actually love using every day. And we think this is just the beginning.”

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