Lotame Launches Suite of Data Enrichment Solutions for Marketers
Lotame recently announced the release of Lotame Panorama, a suite of data enrichment solutions for marketers, agencies and publishers, according to a press release. The product is available in two main iterations, one designed for marketers and agencies, while the other is for publishers and media companies. One of the major benefits of Lotame Panorama is that it allows users to work with no cookies required across web, mobile app, and OTT environments.
Lotame now offers three new data enrichment services that are powered by its Cartographer ID graph technology. Panorama Insights includes a varied set of curated data tools and analysis for better storytelling, prospecting, segmentation and data modeling. It connects a user’s first-party data to second and third-party and offline data providers. There’s also Panorama Buyer, which connects attributes and behaviors across first, second and third-party data so as to enable the creation of addressable audience in cookie-challenged environments like web browsers.
Panorama Seller lets publishers monetize more inventory across the web, mobile, and OTT through direct or programmatic advertising. It is similar to Buyer in that it connects attributes and behaviors across all-party data so publishers can pass third-party attributes and behaviors into cookie-challenged environments and set exact CPMs.
In a media statement about the release, Lotame’s Chief Revenue Officer Jason Downie said: “Bridging together customers’ online and offline lives has been a persistent industry dilemma that was made even more complicated with recent browser changes. To solve for this, we developed Panorama which enables a fuller view of activity that is actionable across a connected ecosystem, even in cookie-challenged or first-party-cookie-only environments.”
Learn more about Lotame Panorama.