Solutions Review’s Expert Insights Series is a collection of contributed articles written by industry experts in enterprise software categories. Rakesh Soni of LoginRadius looks at cybersecurity VCs, and breaks down the key factors they look at when screening startups.
You might already be aware of the increasing technological progress; the boom in the cybersecurity landscape has forced cybersecurity VCs to invest in emerging startups. Cybersecurity investment has gotten so hot that it has caught the attention of many investors from Silicon Valley. Cybersecurity startups are now seeing more than double the amount of funding compared to a couple of years back. Cybersecurity VCs have been investing in the cybersecurity space for a more extended period compared to traditional VCs, as a result of which they can also offer higher valuations to early-stage startups, especially those promoting technological innovations.
Let’s look at some of the aspects considered by cybersecurity VCs while they plan to invest in budding startups in the cybersecurity landscape.
3 Factors that Matter Most to Cybersecurity VCs
A Strong Team
Getting the proper funding is essential to your success if you are a startup. Many startups are looking to raise capital from venture capitalists (VCs) as they have already reached a certain level of growth and need further investment to expand their business. But what do VCs look for in a startup?
A strong team is the first thing that is considered by VCs while planning to invest. This is because if a team is passionate about its products/services, it can quickly sail through the bootstrap growth stage. Also, VCs see the founder’s vision and ability to make profitable decisions. Another essential factor that VCs consider while investing in a startup is the market potential of a product/service. It is important to note here that a product/service doesn’t need to be fully functional at the time of investment. Still, only some part of it should be available for investors to assess its viability in the market. In addition, quality customer support is another essential aspect that can help startups secure funding from investors.
A Detailed Plan for How the Capital Will Be Utilized
The financial forecast is an essential document for a startup. It is the first document to be presented to a potential investor, so it must have all the necessary information and be easy to understand. A detailed plan for how the capital will be utilized is an integral part of the financial forecast. The plan should include details about how much money will be spent on salaries and other expenses, as well as investments in new facilities or equipment.
VCs wouldn’t invest in a business without knowing where the money would be utilized. Hence, a financial forecast could be of great help. It will help VCs to get a clear picture of where the money will go and how it will impact operation costs, revenues, and cash flow.
If a venture capitalist (VC) is going to invest in your company, they want to know that you have the leadership ability to succeed. They’ll look at your background and credentials to see if you’ve been successful before. If this is your first time starting a business, they’ll also want to know that you have the potential to succeed. This is one of the most critical factors for a startup. A VC generally communicates with the founder/CEO/CTO and expects them to be a person with great vision, passion, and dedication. The startup’s potential has to be assessed by how well the founder can lead it. The founder should be able to execute his plan.
A good example is a founder who wanted to start an online shopping website but didn’t know anything about e-commerce. He hired people who knew about e-commerce, researched the market trends, analyzed what customers wanted, etc., then started his business. He didn’t try to do everything himself because he needed to learn more about e-commerce, so instead, he hired people who knew about e-commerce and let them take care of everything related to this field. At the same time, he focused on other things like marketing, branding, etc.
This way, his business grew because he could hire people who were experts in their fields and allowed them to do their jobs effectively without any interference from him. And this is what a cybersecurity VC is looking forward to.
Cybersecurity is a growing market, and startups are advancing the state of protection. It takes creativity, ingenuity, and persistence, combined with dedication, to produce a new generation of cyber defense companies. The three most important things investors look for in companies or startups are the product, the team, and the market. Most cybersecurity VCs won’t invest in a company unless these three are up to their standards. However, not all forms of security startups can get funding from venture capitalists. Moreover, cybersecurity startups tend to do well with investors. Many investors take cybersecurity seriously and are happy to support a company in this field. This support has led to more companies entering the market, which will introduce new competition but also technological improvements.
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