Edwige Winans

Research Director of Marcus Thomas

Edwige Winans is a Research Director at Marcus Thomas, where she advises agency clients and internal teams on research strategy and the evolving role of AI in insights generation. With more than two decades of experience in traditional qualitative and quantitative research, she brings a grounded, thoughtful perspective to how insights should inform decision-making. Her work also focuses on integrating generative AI, synthetic data, and AI-powered research approaches into established frameworks. She is especially interested in ensuring that these innovations are applied with care, enhancing human understanding while staying rooted in real-world behavior and context.