Key Takeaways from The 2017 Forrester Identity-As-A-Service Wave Report
Cambridge-based analyst house Forrester Research released the latest iteration of its flagship Wave Report for Identity-As-A-Service (IDaaS). What is IDaaS? …
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What’s Changed: 2019 Gartner Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide
Analyst house Gartner, Inc. has officially released its 2019 Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide. The …
Privacy in Marketing Automation: What You Need to Know
Last week, Zeta Global appointed Ben Hayes to the position of Chief Privacy Officer. In his capacity as CPO, Hayes will oversee the protection of both …
7 Automation Vendors to Consider for Enterprise Marketing
Imagine you’re on the marketing team at an enterprise company. You’ve got to deal with hundreds, maybe thousands, of leads in an average week, …
How To Effectively Automate Your Small Business Marketing
There’s a lot to be said about marketing automation and how varied its uses are. Some may think from a cursory glance at our site that solutions with …
Top 5 Vendors that Offer Both CRM and Marketing Automation
If you’re reading this, odds are you’ve already looked at or maybe even invested in at this point. You’ve read the articles, you know the …
How to Maximize Your Solution’s Cart Abandonment Emails
If you’re in a company that dabbles in online sales, you’re probably all too familiar with the stinging pain of cart abandonment. People abandon …
You’ve Got Mail: Top 5 Email Marketing Solutions
One of the tentpole features of marketing automation, email management is probably the most common functionality you’ll find in this type of software. So …
Success or Spam? Send Automated Emails Without Alienating Your Leads
We’ve all gotten those emails. You know the ones, the unsolicited spam messages that only serve to clutter your inbox before being …
Marketing Automation Certification: Why and Where to Get It
Everyone likes to think of themselves as experts at what they do, masters of their own domain. But unless you’ve made the evening news with innovations …