Kelley Lynn Kassa

Senior Analyst, Data & Analytics of BARC

Kelley Lynn Kassa is a seasoned marketing executive specializing in Corporate Performance Management, with more than 20 years of experience in marketing and communications in software and advisory services. She has held key roles at Applix, IBM, Varicent, and Datawatch, and BPM Partners, and for the past 13 years has provided marketing thought leadership content and programs for Revelwood—an implementation partner for IBM Planning Analytics, Workday Adaptive Planning, BlackLine, and Incorta.