Beyond Vanity Metrics: A Looker Presentation
This presentation by the great folks at Looker explores going beyond vanity metrics to focus on the insights that inform great business decisions.
“There is a propensity to focus on vanity metrics; metrics that show you the score: How many new views, new daily active users, how much revenue last week. You may slice these by different attributes – geography, platform, user demographics. While this can help you understand the high level trends in your business, it does little to tell you how to get better.
This slide deck looks at how vanity metrics can distract you from focusing on the analysis that matters, which is identifying and measuring the metrics that drive decisions. There are several real examples of how companies (Venmo, Simply Business, and Looker) have used event data in highly customized ways to make better decisions about their products.”
Tim is Solutions Review's Executive Editor and leads coverage on data management and analytics. A 2017 and 2018 Most Influential Business Journalist and 2021 "Who's Who" in Data Management, Tim is a recognized industry thought leader and changemaker. Story? Reach him via email at tking@solutionsreview dot com.
- Analytics and Data Science News for the Week of February 23: Updates from Altair, Nasuni, Tableau, and More - February 23, 2024
- The Best Data Science Courses and Online Training for 2024 - February 21, 2024
- Analytics and Data Science News for the Week of February 16: Updates from Alteryx, Databricks, Thoughtspot, and More - February 16, 2024