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Qualtrics Announces DesignXM and Experience Design Studio Services

Qualtrics DesignXM

Source: Qualtrics

Qualtrics has introduced two new services, Qualtrics DesignXM and Experience Design, to its experience management (XM) platform to help companies create products, services, and experiences that speak to their customers’ needs. The companies new services were announced at the Qualtrics WorkDifferent virtual event, where it also unveiled its new experience management operating system.

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Qualtrics is the creator and the experience management (XM) category of products. It is committed to helping companies change and improve how they manage their customers, employees, products, and overall brand. With Qualtrics XM, the company equips its users with the data and services they need to attract and retain passionate customers, engage employees in a meaningful way, develop a positive company culture, and develop products for excited buyers.

With DesignXM, the company provides a research and testing product for researchers, analysts, insight professionals, and user-experience designers. The new product equips users with a suite of solutions to help them conduct research, access on-demand customer data, and make confident business decisions rooted in customer sentiment and market research. Meanwhile, the Experience Design studio presents business leaders with 16 new solutions tailored for business leaders across departments to effectively design products, services, and campaigns built on customer feedback and insight. Both of these products are built with the recently announced Qualtrics XM/OS.

Brad Anderson, President of Products and Services at Qualtrics, said in the company’s press release, “At a time when it’s easier than ever to change providers, every business leader is trying to understand what their customers want and need, and deliver those experiences better and faster than their competitors. The companies that thrive take an outside-in approach to designing new products and services—they’re constantly in touch with how their customers think and feel, and they act on those insights to deliver what they want now and in the future.”

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