Qualtrics has announced four new solutions to help B2B and B2C companies innovate their digital channels and use a combination of customer feedback and analytics to improve customer acquisitions, engagement, and overall retention. These out-of-the-box solutions, along with the other updates added in 2021, expand the Qualtrics platform and offer users more avenues to increase customer loyalty and satisfaction.
Qualtrics is the creator of the “Experience Management (XM)” service category and works with organizations to improve and manage their customer, employee, product, and brand experiences. The company’s XM Platform is designed to help its users create customer-centric products and develop memorable brand identities that attract, retain, and delight customers and employees in retail, healthcare, financial, travel, government, automotive, and other industries.
The new solutions Qualtrics is introducing include Web UX and In-App Experience Optimization features to help companies create experiences that respond to customer behaviors, identify points of tension, and trigger intelligent workflows that identify the right teams of those tensions. This update also includes optimization solutions for e-commerce experiences and the digital journey, empowering organizations to better respond to customer feedback, deliver idealized buyer’s journeys, and improve conversion rates with web and in-app feedback mechanisms that catalog customer behaviors. Together, these Qualtrics customer experience solutions will help companies improve how employees and customers interact with the brand.
Jay Choi, Chief Product Officer at Qualtrics, added the following statement to the announcement: “As the volume of digital transactions increases, the competition for loyal consumers has never been higher. Organizations need to design both memorable, personalized experiences that consumers want, based on a 360 view of their feedback and behaviors to build lasting customer and brand loyalty.”
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