Salesforce has announced that three innovations are coming to its Sales Cloud platform. With these new Sales Enablement, Revenue Intelligence, and Subscription Management for Sales Cloud features, sales teams can accelerate their growth with integrated sales enablement resources, Einstein-powered insights, and self-service options for empowering customers.
Salesforce offers one of the most expansive and complete CRM products on the market. The platform includes all of the company’s sales and marketing applications, most notably the Sales and Marketing Clouds, Service Cloud, Analytics Cloud, App Cloud, and IoT service. Salesforce is fully mobile, and its Complete Customer Management Solution is best-in-class. In addition to its core CRM features, Salesforce also offers an AI-based analytics tool called Einstein.
These new Sales Cloud innovations will equip sales leaders with new insights, help them close deals, accelerate deals via data-driven coaching, manage subscription journeys, and boost revenue with the help of insights from Einstein, Salesforce’s AI tool. Sales Cloud users will also be able to develop unified customer experiences, take advantage of sales enablement functionalities embedded directly in Sales Cloud itself, and utilize a revenue management center that combines Salesforce’s Einstein, Tableau, and Sales Cloud capabilities on one platform.
Bill Patterson—the EVP & GM of CRM Applications at Salesforce—made the following statement to accompany the news: “Salesforce is at the forefront of evolving sales playbooks to meet the needs of customers in the digital-first, work anywhere world. Continued Sales Cloud innovation has made it a leader in its category for more than a decade, empowering sales teams to achieve success no matter the selling landscape.”
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