The editors at Solutions Review have compiled a list of the best marketing certifications that active and aspiring professionals should consider acquiring in 2022.
Marketing and CRM professionals are some of the most influential figures in a company’s success. Understanding target audiences and relevant technologies can be a tremendous asset as a company develops and launches its product or service offering. But with the market constantly changing and evolving in response to new trends and disruptions, it can be challenging to stay on top of everything happening in the market. Aspiring and active digital marketing professionals alike need to continually educate themselves to maintain their expertise.
With this in mind, our editors have compiled a list of the best marketing certifications from leading online professional education platforms. The certificates listed below offer students and professionals the training they need to develop and improve their digital marketing skills, advance their careers, and stay on top of the newest tools and trends. This is not an exhaustive list but a collection that spotlights some of the best marketing certifications online available from trusted institutions.
The Best Marketing Certifications for Professionals
OUR TAKE: Designed for students looking to start a digital marketing career, this introductory program will equip students with the real-world experience skills needed to succeed in their careers.
Description: Udacity has collaborated with industry leaders like HubSpot, Google, Facebook, Hootsuite, and other brands to develop a program that will equip students with a 360-degree view of digital marketing. Students who enroll in this course will learn about content marketing, social media marketing, SEO optimization, ad campaigns, analytics, email marketing, advertising on social media, and more. There are no prerequisites for this course, and students who commit 10 hours a week to the program can expect to finish it in approximately three months.GO TO CERTIFICATION
OUR TAKE: If you’re new to marketing and data analysis, this program is designed for you. Students can expect to learn the foundational marketing and analytics tools to help them advance in their careers.
Description: Learners that enroll in this introductory course will learn to collect and analyze data, model various marketing scenarios, apply essential design principles to create meaningful data visualizations, and build models to communicate findings with popular apps like Tableau and Google Analytics. The course has no prerequisites and includes all of the content curriculum students need.GO TO CERTIFICATION
OUR TAKE: As a MicroMasters Program, this program offers 5 graduate-level courses to equip learners with a thorough understanding of the concepts, skills, and strategies they need to build a lasting career in the world of marketing.
Description: Unlike the MicroBachelors Programs offered by edX, this MicroMasters offers a year-long study of the tools, skills, and concepts every marketing and communication professionals needs to succeed in their industry. The program expects students to commit seven to nine hours a week to its five courses and covers digital branding, audience engagement, reputation management, marketing metrics, buyer behavior analysis, multichannel marketing, strategic brand management, and various online marketing strategies. The course is offered through Curtin University (CurtinX) and taught by six industry and educational professionals.GO TO COURSE
OUR TAKE: Developed for working professionals who want to improve their marketing expertise, this tailored program will teach students all about the advancements in CRM and the value it presents.
Description: This program’s two courses—focusing on marketing essentials and customer relationship management, respectively—are taught by two industry experts with plenty of experience in the world of online learning. Students who take the course will understand marketing concepts and trends better, accurately interpret industry applications, develop more substantial relationship perspectives, appreciate the strategic and tactical aspects of marketing strategies, and learn how specific marketing tools can retain customers.
OUR TAKE: Social media marketing requires skills that go beyond the social platforms you’re working on. With this course, students will understand how customers interact with your brand across social media, email, and other online platforms.
Description: This course may not be exclusively centered on social media, but it covers crucial tools and techniques that every marketer needs to have at their disposal if they want to develop and maintain meaningful social media strategies. For example, students will learn to create lasting customer relationships, analyze how an audience interacts with various digital channels, and better understand how prospective and active customers interact with an online brand.GO TO CERTIFICATION
OUR TAKE: This six-course online program is taught by four industry experts and provides marketing beginners with a thorough overview of the latest and greatest marketing skills they’ll need to kickstart their careers.
Description: Offered by the University of Illinois at Urbana-Champaign, this comprehensive course will teach aspiring marketers all about digital marketing analytics, search engine optimization (SEO), social media marketing, 3D printing, and more. Students can complete the course in 8 months with an approximate time commitment of 5 hours a week. Students who complete it will receive their certificate alongside an in-depth understanding of the digital marketing landscape, tools, and the strategies needed to succeed.GO TO CERTIFICATION
OUR TAKE: Best suited for Salesforce beginners, this course will guide students through the fundamentals of the Salesforce platform and equip them with the skills and tools they need to implement it in a business.
Description: Students who take this 3-month course will walk away with the knowledge they need to manage and model data, create reports and visualizations, automate business processes, navigate around and between the Lightning and Classic Salesforce interfaces, integrate Salesforce into an organization, and more. The course is taught by Stephane Muller, the Director of the University of California, Irvine’s Business & Technology Programs.GO TO CERTIFICATION
OUR TAKE: If you’re looking for a deep dive into the most significant digital marketing concepts and best practices, this is the course for you. The program is geared toward intermediate and advanced marketers and will equip you with the skills and insights needed to further your career.
Platform: Digital Marketing Academy of Canada
Description: This professional-level certification program can help professionals of all experience levels and industries improve their digital marketing skills and expertise. The part-time and accredited online course can be completed in approximately thirty hours and covers fundamental topics and best practices for mobile marketing, social media, email marketing, search engine optimization (SEO), PPC marketing, digital advertising, content marketing, and more. Students can enroll in the program for $2,499 CAD. They will receive access to new and revised learning modules, hours of instructional videos, interactive learning tools, a practice test, and a final exam to prove their expertise.GO TO CERTIFICATION
Links to READ: The Best CRM Books You Should Be Reading or The Best Salesforce Training Courses on LinkedIn Learning
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