The editors at Solutions Review have compiled a list of the top MarTech News from the week of March 11th, 2022. This round-up features updates like a new account-based marketing certification from Terminus, a partnership between Simon Data and Attentive, new product packages from Gainsight, and other company announcements in the CRM and marketing automation marketplaces.
Keeping tabs on all the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news.
Top MarTech News From the Week of March 11th
Freshworks has announced the launch of an “enhanced partner program,” which will build on its marketing and lead generation efforts to make it even easier for companies to partner with Freshworks and add value to joint customers. Additions to the partner program include a new certification framework for systems integrators, dedicated in-region resources for “Preferred” partners, and an updated relationship management system to offer deeper visibility into pipeline, commissions, deal registrations, marketing assets, market development funds, and more.
Earlier this week, Gainsight announced the launch of Gainsight Essentials, which features two new packages for its flagship Gainsight CS solution. With these new packages—Essentials and Essentials Plus—Gainsight simplifies the buyer experience and accelerates the time to value with updates that make its platform easier to buy, implement, use, administer, and grow. Alongside the launch of Essentials and Essentials Plus, Gainsight also announced new enhancements for its CS and PX products, including Customer Success Qualified Leads (CSQLs) capabilities, a new engagement editor for Gainsight PX, integrations with Zoom and Gong, and more. The announcements came at Evolve, the company’s quarterly product launch event.
Iterable Announces a Partnership with PFL to Bring Direct Mail into its Omnichannel Marketing Ecosystem
Iterable has announced a new partnership with PFL, a hybrid experience company, which will help joint customers run data-driven omnichannel campaigns that integrate personalized, measurable, and automated direct mail into the customer journey. PFL will bring new direct mail capabilities to Iterable’s customers that help them create data-driven marketing and sales campaigns from a holistic marketing solution capable of eliminating data silos when executing marketing campaigns and measuring campaign performance.
Simon Data, a customer data platform for marketers, and Attentive recently announced the launch of the Native SMS Channel, which is powered by Attentive and will provide marketers with more data and control over their SMS marketing strategies. The SMS marketing solution will empower Simon Data customers to utilize historical and real-time demographic, behavioral, and contextual first-party customer data to segment or trigger personalized messages from Attentive’s text messaging marketing platform. Users can also create texts natively from Simon Data’s multi-channel journey builder.
Terminus, an account-based engagement platform built to deliver revenue via multi-channel account-based marketing (ABM), announced a new ABM course and certification program. The course, titled The Account-Based Strategy Certification: Fundamentals, is designed to help B2B marketers develop their ABM roadmaps and enable go-to-market teams to with the tools needed to build a business case for ABM, launch their first ABM program, and improve or scale ane existing program.