Top MarTech News From the Week of March 25th: Updates From Dotdigital, Infosys, Simon Data, and More

The editors at Solutions Review have compiled a list of the top MarTech News from the week of March 25th, 2022. This round-up features updates from HubSpot, Infosys, Dotdigital, Simon Data, and other companies across the CRM and marketing automation marketplaces.

Keeping tabs on all the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news.

Top MarTech News From the Week of March 25th

Dotdigital Becomes a Premier Partner in the Adobe Exchange Partner Program

Dotdigital, a customer engagement platform for digital marketers and developers, recently announced that it had become a Premier partner in Adobe’s Exchange Partner Program. The growing partnership between the two companies will help Adobe Commerce customers improve customer engagement across touchpoints and empower marketers to develop end-to-end customer journeys. Nik Shroff, the Senior Director of Global Technology Partners at Adobe, added the following statement: “We’re excited for this next phase of the partnership with Dotdigital and look forward to continuing to power contextually relevant, engaging customer experiences for our joint customers.”

HubSpot Announces HubSpot Creators, a New Accelerator Program for Emerging Content Creators

HubSpot has announced HubSpot Creators, a new accelerator program designed to identify and invest in emerging creators worldwide. HubSpot Creators will support its members with monthly base sums via a tiered system, similar to the kind used in venture capital structure. Creators will enter the program at a Seed Level and advance to Series A and beyond as they grow to receive further investment from HubSpot. The program launches with an initial cohort of podcast creators but will eventually expand to other channels, including YouTube and newsletter creators.

Infosys Acquired oddity, a Digital Marketing and Experience Agency

Infosys, a global provider of “next-generation” digital services and consulting, has entered into a definitive agreement to acquire oddity, a Germany-based digital marketing, commerce, and experience agency. The acquisition will help Infosys continue to expand its creative, branding, and experience design capabilities across Germany, Northeast Asia, and Europe. oddity will become part of WONGDOODY, another Infosys company, and provide businesses and CMOs worldwide with the expertise they need to succeed. The transaction is expected to close in April 2022.

Scratchpad Releases a New Inbox and Deal Alert System for Salespeople

Scratchpad, a revenue team workspace solution, recently announced the immediate and general availability of an inbox and deal alert system designed to help salespeople “cut through the noise” of the notifications via Slack, email, and other channels. With the new system, sales representatives, leaders, and revenue operations teams can compile actionable alerts about deals, manage their sales pipelines, take notes, and update next steps from a single place that’s always connected to Salesforce.

Simon Data Partners with Snowflake to Help Marketers Use Customer Data to Improve Their Marketing

Simon Data has announced a new partnership with Snowflake, a Date Cloud Company, which will help the company provide marketers with the tools they need to “unlock” their customer data and use it to improve their marketing efficiency and build personalized, cross-channel marketing campaigns. Simon Data will be included in Snowflake’s “Powered by Snowflake” program and leverage Snowflake’s Media Data Cloud functionalities to offer customers seamless data sharing, improved core security tools, and in-depth marketing data.

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