Top MarTech News From the Week of May 6th: Updates From ActiveCampaign, Conversica, and Madison Logic
The editors at Solutions Review have compiled a list of the top MarTech News from the week of May 6th, 2022. This round-up features news of a new acquisition from ActiveCampaign, Conversica’s integration with 6sense, and Madison Logic’s updated LinkedIn Ads capabilities.
Keeping tabs on all the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news.
Top MarTech News From the Week of May 6th
ActiveCampaign has announced its acquisition of Postmark and DMARC Digest, two email service providers. Postmark’s transactional email services and DMARC Digests’ email authentication and monitoring offering will join ActiveCampaign’s sales, CRM, and marketing automation portfolio and ensure a consistent, ideal customer experience across communications. Additionally, the seamless integration between the ActiveCampaign and Postmark platforms will enable users to send transactional emails via automation without needing to code.
Conversica Announces a New Integration with 6sense to Help Account-Based Marketers Improve Engagement
Conversica, a provider of conversational AI solutions for enterprise revenue teams, has announced a new integration with 6sense, a platform designed for B2B organizations generating predictable revenue. The new integration will enable Conversica AI Assistants to access the account and intent data from 6sense, use it to help account-based marketers identify who to target, and help them develop personalized two-way conversations that generate improved engagement.
Madison logic, a global Account-Based Marketing (ABM) platform provider, has revealed details on a new LinkedIn Audiences integration, the latest release of Journey Acceleration in the ML Platform. The integration will enable marketers to share lists of accounts from ML Insights to the LinkedIn Campaign Manager, use them for LinkedIn ad retargeting, unify ABM strategies across channels, optimize account insights, deliver personalized messaging with LinkedIn ads, target buyers at each stage of the sales cycle, and increase ROI.
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