Top MarTech News From the Week of July 1st: Updates from Front, RollWorks, and Zendesk
The editors at Solutions Review have compiled a list of the top MarTech News from the week of July 1st, 2022. This round-up features news and updates from CRM and marketing technology brands like Front, RollWorks, and Zendesk.
Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 1st.
Top MarTech News From the Week of July 1st
Front, a communication hub for developing customer relationships, announced that it raised $65 million in a Series D financing round, led by Salesforce Ventures and Battery Ventures, with additional participation from Jennifer Tejada, the PagerDuty CEO. Existing investors Threshold Ventures, Uncork Capital, and Sequoia Capital also participated in the financing round. The company will use the funding to accelerate its investments in go-to-market initiatives, partnerships, and global expansion initiatives. Front will also continue to invest in its product development efforts.
RollWorks, an account-based marketing platform provider, recently released Sales Insights, a new ABM tool for HubSpot that uses data science technology to help businesses identify account engagement signals and help B2B teams prioritize opportunities. The RollWorks Sales Insights for HubSpot provides a 360-degree view of accounts throughout the buying journey to help sales and marketing teams eliminate guesswork and create efficient sales outreach strategies. Additional features include automated email alerts, engagement spike data, tools for de-anonymizing existing HubSpot CRM contacts, and more.
Zendesk recently announced that it’s entered into a definitive agreement to be acquired by global investment firms Permira and Hellman & Friedman. Once the transaction is complete, Zendesk will operate as a privately-held company. The all-cash transaction valued Zendesk at approximately $10.2 billion and was unanimously approved by Zendesk’s Board of Directors. It is expected to close in the fourth quarter of 2022. Mikkel Svane—the founder, chairman, and CEO of Zendesk—made the following statement: “This is the start of a new chapter for Zendesk with partners that are aligned with the strength of our agile products and talented team, and are committed to providing the resources and expertise to continue our growth trajectory.”
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