The editors at Solutions Review have compiled a list of the top MarTech News from the week of August 19th, 2022. This round-up features news and updates from leading CRM and marketing technology brands like botco.ai, Gainsight, Constellation Research, and more.
Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from August 19th.
Top MarTech News From the Week of August 19th
Authenticx, a customer interaction data solution for healthcare providers, has released a new quality management solution to help businesses analyze content center conversations and identify areas of opportunity and improvement. Companies can use this new solution to convert qualitative data into quantitative insights that support consistent quality assurance and agent performance. The solution’s key features include agent coaching tools that track improvement based on specific metrics, auto-scoring functionalities to improve QA efficiency, and a montage library that provides meaningful training scenarios that streamline the agent onboarding process.
Botco.ai, a HIPAA-compliant conversational marketing solution, has launched a new product to help companies accelerate AI chat deployment. The new solution, Instachat Builder, is powered by natural language processing (NLP) and machine learning technologies and allows Botco.ai users to train chatbots directly with text information, streamlining the deployment process. Companies can use these features to improve response rates, generate instant marketing insights from conversational reporting data, reduce the need for human intervention, and launch new bots with reliable accuracy.
Strategic advisory and analyst firm Constellation Research recently released the findings from its Constellation ShortList B2B Marketing Automation for the Enterprise. The report from Liz Miller spotlights eight platforms that companies should be paying attention to, including Acquia Marketing Cloud, Adobe Marketo Engage, Creatio, Demandbase, Microsoft Dynamics 365 Marketing, Oracle Fusion Marketing, Salesforce Marketing Cloud (Pardot), and SAP Marketing Cloud. Constellation evaluated approximately fifty solutions in the B2B marketing automation marketplace for enterprise companies and selected these eight based on market share, client inquiries, partner conversations, internal research, internal research, and more.
Constellation Research Releases its 2022 ShortList for B2B Marketing Automation for Small and Midsize Business
Strategic advisory and analyst firm Constellation Research also released the findings from its Constellation ShortList B2B Marketing Automation for Small and Midsize Businesses. The report from Liz Miller spotlights nine platforms that companies should be paying attention to. These include Act-On, Bloomreach, Cheetah Digital, HubSpot, Keap, Salesforce Marketing Cloud, SharpSpring, Sugar Market, and Zoho Marketing Plus. Constellation evaluated approximately fifty solutions in the B2B marketing automation marketplace and selected these eight based on market share, client inquiries, partner conversations, internal research, internal research, and more.
Strategic advisory and analyst firm Constellation Research also released the findings from its Constellation ShortList Event Marketing & Management Software. The report from Liz Miller spotlights ten platforms that companies should be paying attention to. These include Aventri, Bizzabo, Certain, Cvent, Eventzilla, Hopin, Splash, WebEx Events (Formerly Socio), Whova, and Zoho Backstage. Constellation evaluated approximately twenty-five solutions in the event marketing and management software marketplace and selected these ten based on market share, client inquiries, partner conversations, internal research, internal research, and more.
Matik, an automation platform for data-driven content, has announced new integrations with Gainsight and HubSpot. With these integrations, customer success teams can connect the Matik platform to Gainsight and HubSpot, allowing Matik to query the data from those platforms and use it to automate the development of data-driven content like renewal decks, business cases, QBRs, and more. The metrics, charts, text, tables, and images the integration creates are compatible with Google Slides and Microsoft PowerPoint and can be edited by users whenever the need arises.
Gainsight—a growth platform for customer success, product, and community teams—has released a suite of new capabilities to help users support and improve AI-optimized customer management, customer-centric product innovation, and digital-led customer collaboration. These features will help companies improve Net Revenue Retention (NRR), drive growth, optimize customer management with AI technologies, define product roadmaps, and more. Gainsight also announced the launch of The Durable Growth Playbook, a webinar series to help companies manage economic turmoil. The news was announced at Pulse, Gainsight’s annual customer conference, held in person and broadcast live from Moscone Center in San Francisco.
Solutions Review Will Be Live and On-Location at Safe Software’s FME User Conference Next Week
Safe Software’s FME User Conference 2022 will show you how to leverage your data better. The three-day event will feature the industry’s top spatial data technology experts and thought leaders, providing guidance and insight to companies and experts across marketplaces. With over one hundred sessions to choose from, attendees will learn about the best technical “how-tos,” gain valuable data integration tips, find answers to their trickiest data integration questions, and more.
For consideration in future news round-ups, send your announcements to firstname.lastname@example.org.