Top MarTech News From the Week of September 9th: Updates from Optimizely, HubSpot, Metadata, and More

The editors at Solutions Review have compiled a list of the top MarTech News from the week of September 9th, 2022. This round-up features news and updates from leading CRM and marketing technology brands like Optimizely, HubSpot, Metadata, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from September 9th.

Top MarTech News From the Week of September 9th

Heap Details its New Single-Click Session Replay Capabilities

Heap, a digital insights solution provider, have released fully integrated single-click session replay capabilities to help companies understand friction points and streamline customer experiences. These new features leverage product analytics and session replay tools to capture every click, swipe, and submission in a customer’s digital journey. Businesses can also use these tools to identify key events in the sales funnel, define events with visual labeling tools, watch instant replays to ensure their teams track the right data, improve customer service support, and more.

HubSpot Reveals New Features for its CRM Platform at INBOUND 2022

HubSpot has announced several new features and updates for its leading customer relationship management (CRM) platform for scaling companies at its annual INBOUND event. The new features include payment schedule tools, data management enhancements, a WhatsApp integration, customer journey analytics, a fully connected service desk, and other tools for helping businesses create meaningful connections with customers. HubSpot also shared details on connect.com, a new community for growth professionals to help develop stronger relationships with peers in their community.

Nektar Announces the General Availability of its AI-Powered Data Capture Solution

Nektar.ai, a revenue operations (RevOps) platform provider, has launched its AI-powered activity capture and intelligence solution into general availability. The company’s no-code platform and new AI-powered solution will help users enhance productivity, improve pipeline visibility, predict revenue, and add contextual revenue activity data across email, chat, calendar, social, and other customer journey touchpoints into a CRM platform. Nektar is backed by B Capital Group, Nexus Ventur Partners, and 3One4 Capital.

Metadata.io Acquires Reactful to Help B2B Marketers Improve Website Engagement

Metadata.io, a marketing operating system for B2B companies, has announced its acquisition of Reactful, a real-time website personalization engine. Reactful’s website personalization and account-based marketing (ABM) capabilities will be integrated with Metadata’s Marketing Operating System solution. These new features will help Metadata’s B2B marketing customers increase visitor engagement, optimize the conversion of their web traffic, drive revenue, personalize experiences, reduce time spent on repetitive tasks, and augment their offerings with targeted ads that boost ROI.

Optimizely Releases its Experimentation Platform on the Google Cloud Marketplace

Optimizely, a digital experience platform (DXP) provider, has released its Web Experimentation and Full Stack solution onto the Google Cloud Marketplace. With these tools, companies can use “science-backed data” to remove the guesswork involved in developing personalized engagements and improving customer experiences (CX). The launch of these products on Google’s Cloud Marketplace is part of the strategic, multi-year partnerships Optimizely announced with Google Cloud earlier in 2022. The two brands plan to continue coordinating a go-to-market and sales execution strategy to provide clients with scalable experimentation solutions.

Rossum Launches New Email Automation Capabilities for its Intelligent Document Processing (IDP) Solution

Rossum, a cloud-native Intelligent Document Processing (IDP) solution provider, has revealed new email automation capabilities for its platform to help users manage document communication tasks. With these features, Rossum users can automate notifications, acknowledge receipts, route payment/invoice information, provide state updates, and more. This will streamline data intake and reduce validation time, making it easier for businesses to keep their suppliers in the loop, maintain internal team alignment, and manage responses with a unified brand voice.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.