Top MarTech News From the Week of July 14th: Updates from ClickDimensions, monday.com, Cordial, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 14th. This round-up covers announcements and updates from companies like ClickDimensions, monday.com, Cordial, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 14th.

Top MarTech News From the Week of July 14th, 2023

AnyRoad Launches an AI-Powered Feedback Assistant

AnyRoad, a data-driven experiential marketing platform, has announced Pinpoint, a new AI-powered feedback assistant. Pinpoint is powered by natural language processing (NLP) and generative AI and is designed to help companies understand what factors drive positive and negative experiences. AnyRoad customers can use the tool to analyze customer feedback, identify trends, maximize ROI, and adapt their brand experiences to changing customer behaviors.

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ClickDimensions Releases a New Product Suite for Sales and Marketing Teams

ClickDimensions, a marketing automation solution provider, has announced ClickDimensions PowerPack. The new product suite includes CRM, sales engagement, and marketing automations that leverage Microsoft’s Power Platform. Small and medium-sized businesses can use the PowerPack suite to improve their engagement with buyers, increase conversion rates, accelerate growth, close more deals, improve visibility into opportunities, and optimize their account-based sales and marketing strategies.

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Cordial Launches a New Identity Resolution Solution

Cordial, a marketing automation solution provider, has launched a new identity resolution solution to help marketing teams identify anonymous browsers across devices and match them with known customer profiles. The new tool, Identity+, uses Cordial’s ID Graph network to match an unidentified user’s browser ID with data in the system, allowing marketing teams to gain additional information on a prospective customer. Brands can also use Idrntity+ to improve their identity resolution, reporting, attribution, and automated messaging efforts across channels.

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Gainsight Signs an Agreement to Acquire Northpass

Gainsight, a global customer success platform, has signed a definitive agreement to acquire Northpass, a privately held company. Northpass is a customer education platform provider that helps mid-market and enterprise businesses develop customer education programs. The acquisition will help Gainsight expand its customer success solution suite and provide brands with an end-to-end platform to automate their high-touch customer success management efforts, including email journeys, customer communities, in-app product engagements, and customer education.

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monday.com Appoints a New Chief Product and Technology Officer

monday.com, a work operating system provider, has announced the appointment of Daniel Lereya as its new Chief Product and Technology Officer, effective immediately. Lereya has spent the last seven years leading monday.com’s R&D organization, overseeing the company’s product team, and working as part of the senior management team. In the new role, Lereya will focus on growing the brand’s multi-product vision, expanding its operational efficiencies, and strengthening company growth by hiring across the product, design, and R&D teams.

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Solutions Review is Hosting Alteryx for a Solutions Spotlight Event on July 27th

On July 27th, Solutions Review will be hosting a Solutions Spotlight webinar event with Alteryx. The webinar will focus on achieving meaningful business impact with artificial intelligence (AI), machine learning (ML), and analytics technologies. Alongside a comprehensive demo of Alteryx’s automated analytics platform, the Spotlight event will feature a Q&A with Heather Harris, Alteryx’s Field Chief Data Data and Analytics Officer.

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UserTesting Announces a Joint Integration with Contentsquare

UserTesting, an experience research solution provider, has announced a joint integration with Contentsquare, a global digital experiences analytics provider. The partnership will allow organizations to extract additional insights into the customer experience across digital properties, analyze UserTesting insights alongside Contentsquare experience data, track the performance of digital experience options, and improve how they customize digital experiences for their target audiences.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Solutions Review Celebrates 1,000 Premium Content Submissions This Year

Since Solutions Review first institutionalized the Premium Content Series in June 2022, and in conjunction with its popular Insight Jam events, its editors have been overwhelmed by the response. After commemorating 50 vendors served through its growing selection of virtual event programs earlier this summer, Solutions Review editors are proud to announce a milestone of more than 1,000 pieces of Premium Content published in the last calendar year.

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Three Ways Businesses Can Smooth the Customer Journey with CRM, by Joe Greenspan of Act!

As part of Solutions Review’s Premium Content Series, Joe Greenspan, the VP of Commercial Operations at Act!, outlines how businesses can streamline the customer journey by leveraging CRM technology that organizes company data, integrates with other business systems, monitors engagement across channels, and automates personalized customer engagement.

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Big Tech Companies Are Heavily Investing in AI: What Can Retailers Do to Keep Up?, by Sajid Mohamedy at Nisum

As part of Solutions Review’s Premium Content Series, Sajid Mohamedy, EVP of Growth and Delivery at Nisum, delves into how retailers can use artificial intelligence (AI) to keep up with big tech companies. In the article, Mohamedy spotlights real-life examples of how retailers can use generative AI, outlines some important factors to consider, and offers insights on mitigating risk.

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Minimizing Risk in Your MarTech Stack with Composable Architecture, by Nishant Patel of Contentstack

As part of Solutions Review’s Premium Content Series, Nishant Patel, founder and CTO of Contentstack, explains how composable architecture can minimize risks in a company’s martech stack. The article delves into the basics of composable architecture, how it can reduce traditional infrastructure risks, and why it can help businesses improve creativity.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.