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Top MarTech News From the Week of August 11th: Updates from Amplitude, Microsoft, Simon Data, and More

MarTech News August 11th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 11th. This round-up covers announcements and updates from Amplitude, Microsoft, Simon Data, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from August 11th.

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Top MarTech News From the Week of August 11th, 2023

Amplitude Launches New AI-Powered Capabilities

Amplitude, a digital analytics platform provider, has launched Amplitude AI, a suite of new AI-powered features designed to help users measure their data, extract insights, and deliver personalized customer experiences. The features include Data Assistant, a data governance tool, and Ask Amplitude, which can answer questions to streamline the process of creating charts. Other capabilities include root cause analysis and regression models, automated campaign targeting, and personalized AI-powered assistance.

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Catch+Release Raises $8.8 Million in a Series A Funding Round

Catch+Release, a content licensing marketplace for brands, has raised $8.8 million in a Series A funding round led by return investor Accel, with additional participation from prior investors Cervin, Stagwell, and Astia Fund, alongside support from new investors HarbourVest Partner, technology CEO Nick Mehta, and 35V. The investment will help Catch+Release accelerate its product feature development, enhance its user experience, and expand its creator community.

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Instreamatic Debuts a New Contextual CTV Ads Solution

Instreamatic, an AI-powered marketing solution provider, has launched Contextual CTV Ads, a new platform that combines Instreamatic’s audio marketing technology with generative voice AI. The new solution will allow brands to take the audio from a single ad and use it to automatically create thousands of targeted variations, all with “state-of-the-art” speech quality. Contextual CTV Ads also allow users to include any contextual parameters to make the resulting ad relevant to their viewers, including location, time of day, the name of the platform a customer is using, and more.

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Microsoft Launches New AI-Powered Tools for Frontline Workers

Microsoft has announced several new tools and integrations for its Microsoft 365 solution suite to help frontline workers use “next-generation” AI technologies to improve communication, create trusted customer experiences, run intelligent operations, and support faster decision-making. The additions include a Dynamics 365 Field Service app in Microsoft Teams, shared device mode for Android and iOS devices, new announcement features in Viva Connections, a new Shifts plugin for Microsoft 365 Copilot, and more.

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Simon Data Secures $54 Million in a Series D Funding Round

Simon Data, a customer data platform (CDP) provider, has secured $54 million in a Series D investment funding round. Macquarie Capital led the funding with participation from existing investors like Polaris, .406, and F-Prime. Simon Data will use the funds to further its product development efforts, helping the company continue to provide its customers with a “fully connected” CDP and pair cloud data warehouse with personalized, cross-channel marketing experiences at scale.

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WPP and Optimizely Announce a New Global Partnership

WPP, a creative transformation company, has announced a global strategic partnership with Optimizely, a digital experience platform provider. Optimizely will help WPP’s enterprise clients unlock their digital potential as part of the partnership. WPP’s clients will also have access to Optimizely’s suite of DXP tools and receive seamless integration with the Optimizely Web Experimentation and Google Analytics 4 (GA4) offering. This is WPP’s first dedicated digital experimentation partnership and Optimizely’s first global strategic partnership.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Contributed Content SeriesContributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Growth Hacks for Business Owners: How Smaller Businesses Can Grow, by Peter Harris at Pipedrive

As part of Solutions Review’s Contributed Content Series, Peter Harris, the Chief Operating Officer (COO) at Pipedrive, outlines five ways smaller businesses keep growing amidst an increasingly competitive, uncertain market. These include adopting artificial intelligence technologies, playing “the long game,” prioritizing the workplace experience, embracing countercyclical marketing, and challenging the status quo.

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Investigating the Enterprise Content Management DIY Build vs. Buy Dilemma, by Brian DeWyer of Reveille Software

As part of Solutions Review’s Contributed Content Series, Brian DeWyer, the CTO and Co-Founder of Reveille Software, delves into the build vs. buy debate surrounding enterprise content management (ECM) solutions. In the article, DeWyer discusses both options’ pros and cons, including development knowledge gaps, timelines, scalability challenges, and maintenance costs.

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