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Top MarTech News From the Week of September 22nd: Updates from Oracle, Act-On Software, NICE, and More

MarTech News September 22nd

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 22nd. This round-up covers announcements and updates from Oracle, Act-On Software, NICE, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from September 22nd.

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Top MarTech News From the Week of September 22nd, 2023

Act-On Software Collaborates with Intel on the Development of an AI-Powered Tool

Act-On Software, an enterprise marketing automation solution provider, has announced that it’s collaborating with Intel to accelerate the development of Act-On AI Audience Insights, a new AI-powered software capability. The new tool will analyze “billions of data points” to help teams identify new segments in a customer database, providing users with information they can use in their marketing automation efforts. Intel’s modular AI software was used to help create the customer segmentations incorporated into Act-On’s marketing platform and will help marketers explore their datasets further.

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Catch+Release Expands its Content Licensing Marketplace with New Features

Catch+Release, a content licensing marketplace, has introduced several new features to streamline how companies access content from creators worldwide. The new capabilities will help brands collect, license, and manage their content assets across marketing campaigns and use cases. These features use an AI-powered search capability that makes it easier for brands to create relevant marketing campaigns while also ensuring creators and intellectual property holders are protected and compensated properly.

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Cresta Introduces New Hardphone Functionalities for its Contact Center Solution

Cresta, a generative AI solution for modern contact centers, has expanded its voice platform integrations to include hardphone functionalities, providing legacy, on-premise contact centers with access to the cloud without requiring them to commit to a complete cloud transformation. With these features, on-premise contact centers can use Cresta’s AI-powered Agent Assist, Virtual Agent, and Director solutions to improve customer satisfaction (CSAT), reduce average handling times (AHT), improve conversions, and boost sales.

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NICE Details the Summer 2023 Release of its CXone Solution

NICE, a customer experience solution provider, has announced the Summer 2023 release of its CXone platform. The release adds several new capabilities to CXone, all powered by Enlighten’s purpose-built AI technology. These capabilities include a new Integration Hub—a low-code/no-code interface that allows businesses to plug in third-party apps they use into their CX tech stack—and several enhancements to the CXone Supervisor workspace, which equips supervisors with the visibility they need to monitor sales effectiveness, make agile decisions in real-time, and maintain their customer experience goals. Additionally, NICE announced that CXone is now available on Microsoft Azure.

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Oracle Launches New Features to Improve Collaboration Between Sales and Marketing Teams

Oracle has announced several new features for its Oracle Fusion Cloud Customer Experience (CX) solution suite to improve the efficiency and collaboration of sales and marketing teams. The new features, detailed at the Oracle CloudWorld event in Las Vegas, are designed to guide marketers through a simplified campaign builder process—from audience selection to engagement strategies, content selection, measurement, and beyond—making it easier for them to launch targeted, high-quality campaigns that generate pre-qualified and conversion-ready opportunities for the sales team.

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Oracle Introduces New AI-Powered Capabilities to its Customer Experience Solution Suite

Oracle has also added new artificial intelligence (AI) capabilities to the Oracle Fusion Cloud Customer Experience (CX), which will help marketers, sales teams, and service agents develop customer experiences that grow revenue and boost retention. The AI-powered capabilities include generative AI tools for customer service teams, AI-powered account linking, enhancements to Oracle’s B2B customer data platform (CDP), advanced field asset monitoring, new sales orchestration tools, and more. These features are designed to help users spend less time on manual tasks and more time creating relevant content.

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ServiceNow Extends its Now Platform with Generative AI-Powered Features

ServiceNow, a digital workflow company, has expanded its Now Platform with a new suite of solutions. The new solutions, titled Now Assist, are available in the Now Platform Vancouver release and include IT Service Management (ITSM), HR Service Delivery (HRSD), Customer Service Management (CSM), and Creator tools. These solutions will embed generative AI across workflows on the Now Platform to help brands improve productivity, optimize experiences, and maximize customer agility. Additionally, ServiceNow has released a domain-specific large language model to power these new features.

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Storyteq Debuts an AI-driven Engine for Marketing Teams

Storyteq—a creative automation platform provider and technology arm of the Inspired Thinking Group (ITG)—has launched a new AI-driven engine that provides marketing teams with secure, controllable AI technologies. The new engine, titled BrandCore, runs on an AI model that analyzes and learns from user interactions and brand guidelines to help teams create brand-compliant marketing campaigns, automate tasks, promote content across channels, and engage with customers, all at scale. BrandCore builds on Storyteq’s Creative Automation toolset and its brand-compliant generative AI technology.

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