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Top MarTech News From the Week of September 29th: Updates from Pipedrive, Acquia, Madison Logic, and More

MarTech News September 29th

MarTech News September 29th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 29th. This round-up covers announcements and updates from Pipedrive, Acquia, Madison Logic, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from September 29th.

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Top MarTech News From the Week of September 29th, 2023

Acquia Launches a New Integration Hub

Acquia, a digital experience solution provider, has announced the launch of its integration hub, Acquia Exchange. The integration hub is designed to improve the flexibility and extensibility of its digital experience platform, making it easier for organizations to extend the platform’s capabilities with technology from Acquia’s ecosystem of SaaS partners. The three types of integrations available in Acquia Exchange include Native integrations, developed by Acquia; partner integrations, created by an Acquia technology or solution partner; and community integrations, built by third-party vendors.

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Canvs AI Receives a $15 Million Investment

Canvs AI, an insights platform provider, has received a $15 million investment to help accelerate its product development initiatives, fuel growth, improve its customer success operations, and expedite the adoption of its Canvs AI Insights Platform. The investment is led by Fulcrum Equity Partners with participation from Engage, a corporate venture initiative from corporations like Coca-Cola, Delta Air Lines, Cox Enterprises, Inspire Brands, and The Home Depot.

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Contentsquare Announces its Acquisition of Heap

Contentsquare, a global provider of digital experience analytics, has signed a definitive agreement to acquire Heap, a product analytics platform. The acquisition will combine the two complementary industry brands to help clients unlock deeper customer insights and optimize their online customer experiences. Additionally, the transaction will help the companies tap into new markets, drive growth on a global scale, identify new opportunities for innovations, and more. Once the acquisition closes, Menlo Ventures, NewView Capital, Goldman Sachs Asset Management, DTCP, and tech investors will become Contentsquare shareholders.

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Expandi Group Acquires Jabmo

Expandi Group, a B2B martech and adtech solution provider, has purchased Jabmo, a B2B account-based marketing (ABM) platform. Expandi will relaunch the Jabmo ABM Platform so it leverages most of the features it’s known for—including its integration capabilities with major social media platforms, CRM, and marketing automation solutions—alongside all of Expandi’s applications. Additionally, starting from Q4 2023, Expandi will take advantage of Jabmo’s network in the United States to expand its service areas to include critical markets in APAC and North America.

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iboss Releases a Digital Experience Management (DEM) Solution

iboss, a Zero Trust SASE cybersecurity firm, has released a Digital Experience Management (DEM) solution to provide organizations with deeper insights into the user experiences when connecting to SaaS applications. The new feature will provide users with dashboards that show response times and latency between users and applications while also identifying anomalies, like slower connections. This will help companies proactively identify and resolve potential issues, minimize disruptions, and maximize overall productivity.

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Image Relay Launches a New Tool for Managing Creative Assets

Image Relay—a software-as-a-service (SaaS) company that provides brands with a unified DAM and PIM solution—has launched its Digital Proofing product. This new tool streamlines the collaboration, review, and approval cycles for a company’s creative assets. It will be integrated into Image Relay’s Marketing Delivery Platform and help creative teams, agencies, and marketing departments of all sizes improve their project management efforts and deliver meaningful campaign results on expedited timelines.

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Madison Logic Reveals its New ABM Connected TV Solution

Madison Logic, a global digital account-based marketing (ABM) platform, has launched ABM Connected TV (ABM CTV), a new digital channel designed to drive account engagement from initial awareness to revenue outcomes. ABM CTV combines the capabilities of ABM with the reach and scale of television, allowing B2B marketers to improve customer awareness and engagement throughout their multi-channel, account-based strategies. The feature is built to directly target in-market account prospects, ensure the intended audiences see the messages, amplify existing multi-channel ABM efforts, track the performance of money spent, and link CTV media investment to overall pipeline growth and revenue impact.

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Pipedrive Expands its Automation Feature with New Capabilities

Pipedrive, a sales CRM for small businesses, has introduced a series of updates to its Automation feature that will make it easier for admin users to develop efficient workflows for their teams. The new features will enable users to simplify workflow management by creating and sharing automations with any user on their account and even transfer automations from one user to another in a few clicks. Salespeople can also use these new features to adapt sequences based on specific email conditions, improve admin visibility into the workflows owned by other team members, and streamline the sequence planning process.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Contributed Content SeriesContributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Stand Out From the Digital Crowd: Effective B2B Calling and Texting Strategies, by Sean Evers of Pipedrive

As part of Solutions Review’s Contributed Content Series, Sean Evers, the VP of Sales at Pipedrive, explains how B2B calling and texting strategies can help your brand stand out. His explanations cover the value of live customer interactions, the importance of delivering relevant communications, and the necessity of using strategic follow-ups to move deals forward.

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Automated Lead Nurturing: An Essential Tool in Today’s Marketing Toolkit, by Erik Michal at ddm marketing+communications

As part of Solutions Review’s Contributed Content Series, Erik Michal, the Marketing Automation Manager at ddm marketing+communications, outlines why automated lead nurturing is crucial to any company’s marketing tech stack. In his article, Michal shares a few best practices for using forms to automate lead nurturing. These include being transparent about data collection, clarifying when someone opts into marketing materials, and using form data authentication.

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