Top MarTech News From the Week of January 26th: Updates from Pegasystems, Bloomreach, Yellow.ai, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 26th. This round-up covers announcements and updates from Pegasystems, Bloomreach, Yellow.ai, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from January 26th.

Top MarTech News From the Week of January 26th, 2024

Bloomreach Acquires Radiance Commerce

Bloomreach, an e-commerce personalization solution provider, has acquired Radiance Commerce, an enterprise-grade conversational commerce platform powered by generative AI. Radiance uses large language models (LLMs) to guide customers on their shopping journey with selling, product search recommendations, and exploration tools. The acquisition will help Bloomreach expand its technical expertise in AI and conversational commerce and help fuel the advancement of Bloomreach Clarity, a conversational shopping product in active testing phases.

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Genesys Details its Plan to Acquire Radarr Technologies

Genesys, an AI-powered experience orchestration solution provider, has announced its plans to acquire Radarr Technologies, an AI-based social and digital listening, analytics, and consumer engagement company. The acquisition will enable the companies to combine Radarr’s public social media capabilities with the “all-in-one” Genesys Cloud platform. This will allow clients to unify their customer experiences, create proactive engagement, and gain direct access to new conversation streams from public social media posts across multiple platforms. The transaction is expected to close in the first quarter of fiscal year 2025.

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ON24 Debuts the “Next Generation” of its Intelligent Engagement Platform

ON24, an intelligent engagement platform provider, has launched the “next generation” of its platform. The updated solution has AI-powered intelligence at its core. It will enable enterprises to engage audiences with hyper-personalized experiences that drive cost-efficient revenue growth and deliver connected, meaningful insights. For example, sales and marketing teams can use the platform to scale branded, personalized experiences, automate continuous engagement with AI-generated content, track audience engagement data across interactions, and develop lasting customer relationships.

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Pegasystems Launches the Pega GenAI Knowledge Buddy Tool

Pegasystems, an enterprise AI decisoning and workflow automation platform provider, has announced details on the Pega GenAI Knowledge Buddy, an enterprise-grade generative AI-powered assistant. With this tool, organizations can unlock more value from their knowledge bases with features that let them securely configure AI-powered assistants, leverage generative AI-powered Q&A for improved accuracy, ensure auditability with more transparent processes, connect AI-powered assistants into service and operations apps, and integrate AI-powered assistants into customer-facing websites.

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Yellow.ai and Infobip Enter Into a New Strategic Partnership

Yellow.ai, a generative AI-powered customer service automation solution provider, has announced a new partnership with global cloud communications platform Infobip. The strategic collaboration will equip organizations with AI-powered customer support and help them provide better customer experiences. Yellow.ai and Infobip will also leverage their combined voice automation, CPaaS, and generative AI capabilities to expand their market presence across North America, Europe, India, the Middle East, and Asia-Pacific markets.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

Defining Moments from the Insight Jam: Improving Experiences with AI-Powered Customer Engagement

The editors at Solutions Review have highlighted some defining moments from the Insight Jam LIVE event by spotlighting their favorite quotes from the industry expert panelists. The insights below were taken from the Improving Experiences with AI-Powered Customer Engagement panel and feature quotes from Dan Aldridge from Merino Consulting Services, Ivan Ostojić at Infobip, Raghu Ravinutala of Yellow.ai, Jason Beres at Infragistics, Michael Israel at Zuper, and Isabelle Guis from Brevo.

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How to Increase Online Sales: 4 Techniques for all Businesses, by Sean Evers at Pipedrive

As part of Solutions Review’s Contributed Content Series, Sean Evers, the VP of Sales & Partner at Pipedrive, shares four techniques companies can use to improve their online sales. Those techniques include mapping out an online sales pipeline, automating the next steps, using sales performance data to optimize tactics, and optimizing your website for search engines.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.