Top MarTech News From the Week of February 2nd: Updates from Pipedrive, Iterable, Freshworks, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 2nd. This round-up covers announcements and updates from Pipedrive, Iterable, Freshworks, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from February 2nd.

Top MarTech News From the Week of February 2nd, 2024

Act-On Debuts a Data Lake Solution

Act-On Software, a marketing automation solution provider, is launching a Data Lake solution that will function as a private customer data platform (CDP) in Act-On’s marketing automation platform. The Act-On Data Lake will allow bidirectional information sharing to help teams better understand the customer journey, user customer data to create personalized marketing campaigns, incorporate third-party intent signal data into those campaigns, and use account data enrichment to maximize campaign performance. It will also integrate with Snowflake and Snowflake’s Data Marketplace.

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AgencyAnalytics Launches a New Tool for its Reporting Platform

AgencyAnalytics, a reporting platform designed specifically for marketing agencies, has debuted a new reporting tool called the 11-Second Smart Report. This tool allows agencies to generate a comprehensive report from client data with a single button click. These “Smart Reports” are auto-generated based on each client’s connected integrations. Features include customizable drag-and-drop metrics, quick design tools (e.g., colors, titles, image widgets, custom-designed backgrounds) to ensure brand consistency, and scheduled sends.

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ClickDimensions Appoints a New General Manager

ClickDimensions—a sales and marketing solution provider for small to medium businesses (SMBs)—has appointed Andrew Jones as its new General Manager, effective January 1st, 2024. Jones previously managed the Revenue organization within ClickDimensions and brings years of experience in the tech and communications industry to his new role as General Manager. In the press release announcing the news, Jones said, “I have seen first-hand how ClickDimensions has helped customers transform their marketing efforts, and I look forward to continuing innovation to make a bigger impact for marketers and our partners.”

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Freshworks Signs a Strategic Collaboration Agreement with AWS

Freshworks, a provider of AI-powered business software, has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to commence in early 2024. The agreement will involve developing, expanding, and releasing Freshworks’ Software-as-a-Service (SaaS) offerings on the AWS marketplace. This will provide AWS customers with additional ways to purchase and use Freshworks’ solutions, helping businesses create smarter, faster customer and employee experiences.

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Iterable Details its 2024 Winter Product Release

Iterable, an AI-powered customer communication platform, has announced its 2024 Winter Product Release, which features the new Iterable Ingest Toolkit. This new Toolkit features Smart Ingest, an Iterable-native feature co-developed with Hightouch to directly connect to leading cloud platforms, allowing marketers to bring all their customer data into Iterable’s system. The Toolkit also includes Data Schema Management, an intuitive user interface to help users manage and control data structure. Additionally, Iterable will enhance its Snowflake Secure Data Sharing integration with AI-powered insights from Brand Affinity and Predictive Goals.

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Pipedrive Appoints a New VP of Demand Growth

Pipedrive, a sales CRM for small businesses, has appointed Marc Waxman as its VP of Demand Growth. Waxman has held multiple B2B and B2C demand growth roles in various industries. He spent the last five years at the B2B SaaS business GoCardless. With this B2B and B2C demand growth experience, Waxman will play a crucial role in driving Pipedrive’s paid and organic marketing teams, helping them develop and execute growth strategies, improve return on marketing investments, bring more sign-ups to the platform, and enhance conversions.

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Salesloft and IBM Announce a New Partnership

Salesloft, an AI-powered revenue workflow platform, has announced a new collaboration with IBM. The partnership involves embedding IBM watsonx—IBM’s AI and data platform—into the Salesloft platform. This will help revenue teams understand and execute actions that close more deals. Additionally, Salesloft plans to make a version of its platform that embeds IBM watsonx into its Salesloft Conversations, Salesloft Deals, Salesloft Action Items, and Conversations Summary tools. This will enable customers to use IBM’s AI and data platform to improve seller productivity, identify risks in their pipeline, and validate sales forecasts.

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UserTesting Expands its Platform with New Features

UserTesting, an on-demand human insight platform provider, has revealed new updates for its Human Insight Platform. These updates include the general availability of the AI Insight Summary tool alongside new features designed to streamline how companies can capture insights across the customer journey. New features include mobile camera testing templates that can be customized for specific industries, various user interface enhancements, and product integration with Rally, a user research CRM platform.

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Vericast Introduces a New Solution to Help Reduce Customer Acquisition Cost

Vericast, a marketing technology company, has launched the Checking Engine, a new, always-on, end-to-end checking acquisition solution designed to help financial institutions discover new customers at a lower cost per acquisition. The Checking Engine platform is built with proprietary Vericast technologies. It uses a five-step approach to customer acquisition, including its Market Intelligence Platform (MIP), Media Mix Modeling, FI Performance Simulator, Multichannel Media Execution, and the Campaign Analysis and Insights tool.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

Solutions Review Launches The Thought Leader Project

The Thought Leader Project is a single initiative that brings the full power of Solutions Review’s authority, reach, and distribution to help technology vendors build brands, enhance their reputation, and, ultimately, reach their target market. Learn more about getting involved at the link below.

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Transforming Sales Operations: The Power of Advanced Revenue Intelligence, by Nina Simosko at Revenue Grid

As part of Solutions Review’s Contributed Content Series, Nina Simosko, the Chief Revenue Officer at Revenue Grid, outlines how advanced revenue intelligence can help companies improve their sales operations. Simosko also outlines six of the most significant benefits advanced revenue intelligence can provide to sales teams.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.