Top MarTech News From the Week of February 9th: Updates from ZoomInfo, Amplitude, Pipeliner CRM, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 9th. This round-up covers announcements and updates from ZoomInfo, Amplitude, Pipeliner CRM, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from February 9th.

Top MarTech News From the Week of February 9th, 2024

Amplitude Introduces New Features to its Digital Analytics Platform

Amplitude, a digital analytics platform provider, has expanded its solution suite to include new experimentation capabilities, streamlined event tagging, an updated pricing model, and Session Replay. With these new features and updates, Amplitude users can build personalized websites and campaigns, automate data collection, track audience activity, and better understand user behavior by combining qualitative and quantitative data. The new pricing plans—Free, Plus, Growth, and Enterprise—also allow companies to equip themselves with the necessary tools and scale as they grow.

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AnalyticsIQ and Claritas Expand Their Partnership

AnalyticsIQ, a predictive people-based data solution provider, has expanded its partnership with Claritas, a data-driven company that helps marketers improve their return on investment (ROI). The expanded partnership will enable AnalyticsIQ to offer P$YCLE Premier proprietary segmentation capabilities to financial services brands and marketers. These tools can provide companies with people-based marketing data that helps them create targeted, personalized marketing communications that connect with customers across channels.

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Audyence Debuts its B2B Programmatic Platform

Audyence, a programmatic platform for the B2B advertising market, has launched its Real-Time Demand Platform (RTD). This programmatic solution allows marketers to make purchases based on acquisition instead of impressions or clicks. Audyence RTD leverages machine learning technology to analyze firmographic, behavioral, and technographic data points, providing advertisers, publishers, and agencies with the insights they need to reduce expenditures in planning, purchasing, selling, and executing demand generation campaigns.

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ChannelMix Releases its New Pricing Dashboard Solution

ChannelMix, a marketing revenue generation platform, has announced its new Pacing Dashboard product. The new solution is built to help marketers keep their campaigns on course, utilize their budgets, and meet performance goals without wasting resources. ChannelMix’s Pricing Dashboard is equipped with real-time data integration, predictive pacing algorithms, and AI-powered plan types to help marketers prevent overspending, anticipate campaign performance, identify cost-effective metrics, and create optimized plans for allocating their marketing budget.

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Freshworks Appoints a New Chief of Global Field Operations

Freshworks, an AI-boosted business software provider,  has appointed Abe Smith as its Chief of Global Field Operations. In this role, Smith will be responsible for leading Freshworks’ worldwide field sales as it continues to grow upmarket. He brings nearly twenty-five years of experience at public software companies like Zoom, Oracle, and Cisco, where he helped those brands build relationships with enterprise customers and drive revenue.

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Infragistics is Joining Solutions Review for a Solutions Spotlight Event

On February 14th, Jason Beres—the SVP of Developer Tools at Infragistics—will take the virtual stage for a Solutions Spotlight event titled “How Embedded Analytics Empowers Organizations for Digital Transformation.” In the hour-long, free-to-register webinar, Beres will demonstrate how organizations can improve their digital transformation initiatives with the power of integrated, embedded analytics.

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Pipeliner Extends its Collection of Free Applications with a New AI Email Assistant

Pipeliner CRM, a sales enablement software provider, has expanded its collection of free applications to include the Voyager AI Email Assistant tool. This product is based on an advanced OpenAI model and can help users create engaging emails directly in Pipeliner’s CRM platform. Its AI functionalities can change the tone of voice a message is written in, shorten or lengthen a message as needed, create content in multiple languages, and use talk-to-text functionality that can summarize a user’s dictation into a paragraph or bullet point. Other free tools in Pipeliner’s solution suite include its Appointment Scheduler, Appointment Planner, Relationship Mapping Tool, Account Management Tools, and Email Sequences Tool.

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ZoomInfo Launches a New AI-Powered Sales Tool

ZoomInfo, a go-to-market platform that helps companies grow their customer bases, has announced ZoomInfo Copilot, a new AI-powered tool designed to improve seller productivity. The Copilot tool unifies a company’s go-to-market data and uses generative AI to “sift through the noise” and spotlight the insights sellers can use to close deals. It will also provide sales representations with AI recommendations about what leads to contact, when the best time to engage them is, and provide insights on what to say to them on various channels. Other tools available with ZoomInfo Copilot include AI-guided prospecting, quick filters, outreach, and campaign personalization.

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2X Appoints a New Executive Director and Fractional Chief Marketing Officer

2X, a B2B marketing-as-a-service (MaaS) firm, has appointed Jennifer Ross as its Executive Director and Fractional Chief Marketing Officer (CMO) in its Strategy and Consulting practice. Ross has over three decades of experience in marketing organization design, transformation, and intelligence. She has previously held positions at Intentsify, Forrester, JD Edwards, CosmoCom, IBM, Alteryx Telelogic, and Bombardier Aerospace. In this new role at 2X, Ross will help CMOs identify crucial capabilities, competencies, and operating models that improve organization designs.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

Solutions Review Set to Host Broadcom for March 14th Spotlight Event

In Key Challenges and Best Practices for Modern NOC Observability, you will learn the best practices for overcoming modern network complexity hindering quality network delivery experiences. This includes networks you manage and those you don’t, including  ISP and cloud providers. Proven outcomes include optimizing your NOC operations, proving your innocence faster, and achieving 85 percent alarm noise reduction.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.