Top MarTech News From the Week of March 29th: Updates from Braze, Accenture, Omnisend, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of March 29th. This round-up covers announcements and updates from Braze, Accenture, Omnisend, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from March 29th.

Top MarTech News From the Week of March 29th, 2024

Accenture and Adobe to Co-Develop Industry-Specific Generative AI Solutions

Accenture and Adobe have announced that they will co-develop several industry-specific solutions using Adobe Firefly, a suite of generative AI models. As part of this expanded partnership between the companies, Accenture will integrate Adobe Firefly Custom Models into the marketing service Accenture Song offers. Meanwhile, the co-developed solutions will combine Accenture’s data and AI engineering capabilities with Adove’s GenAI offerings to help businesses across industries realize value faster with relevant, consistent, and market-specific content.

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Accenture Makes a Strategic Investment in Sanctuary AI

Accenture has made a strategic investment via Accenture Ventures in Sanctuary AI, a developer of general-purpose, AI-powered robots. Sanctuary AI is the latest company to join Accenture Ventures’ Project Spotlight, a program that connects emerging tech startups with Accenture’s global client base. Geordie Rose—Chief Executive Officer and co-founder of Sanctuary AI—says, “By combining Accenture’s expertise in disruptive technology with Sanctuary AI’s industry-leading robotics, we can help some of the biggest companies in the world manage this change and provide the best solutions for its clients.”

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Acqueon and Cresta Detail a New Partnership

Acqueon, a real-time revenue intelligence platform, has partnered with Cresta, a generative AI provider for intelligent contact centers. The companies will release a unified offering that helps B2C organizations improve customer engagement, generate revenue, provide omnichannel outbound engagements, and enhance customer service. The new offering, Acqueon Guidance powered by Cresta, will also help enterprises connect with customers on their preferred channels.

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Braze Debuts New AI Features for Marketers

Braze, a customer engagement platform provider, has announced Sage AI by Braze, a suite of AI features that will help marketing teams deliver more personalized experiences. With Sage AI by Braze, marketers can optimize customer journeys, curate cross-channel experiences, accelerate the customer’s next best action, drive conversions, maximize brand equity, streamline content generation, and more. Some of its features include AI-powered shopping recommendations, personalized customer paths, an AI copywriting assistant, and additional email metric tracking.

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CallMiner Expands its Platform with New and Enhanced Generative AI Capabilities

CallMiner, a conversation intelligence solution provider, has announced the availability of several new and enhanced generative AI features for its platform. The new features include AI Classifiers, Semantic Search (generally available now), and additional ‘search for meaning’ capabilities for the CallMiner GPT tool. These additions are built on CallMiner’s new framework for monitoring and controlling large language models (LLMs), which can accelerate the development and delivery of future generative AI offerings.

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Contentful Announces the General Availability of Contentful Studio

Contentful, a composable content platform for digital-first businesses, has announced the general availability of Contentful Studio. This new product allows users to visually assemble and manage digital experiences with a drag-and-drop interface without relying on developers. It can also help companies accelerate time-to-impact, maintain brand consistency across experiences, automate content, and provide users with the tools to design, edit, and publish translated experiences.

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Contentstack Appoints a New Chief Marketing Officer

Contentstack, a composable digital experience platform (DXP) provider, has announced that Gurdeep Dhillon is its new Chief Marketing Officer. Dhillon has nearly twenty years of enterprise software and global marketing leadership experience and has previously worked at industry-leading companies like SAP, Marketo, and Adobe. In this new role, Dhillon will help Contentstack accelerate its next-level growth initiatives and support its efforts to provide composable digital experiences to global brands.

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Conversica Releases New Conversational AI Tools for Marketing Automation Platforms

Conversica, a conversation AI solution provider for enterprise revenue teams, has announced a new solution that brings two-way, AI-powered, real-time conversations to marketing automation platforms. The new solution allows companies to integrate Conversica’s Conversational AI solution with platforms like Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Adobe Marketo, and more. Additionally, Conversica announced that Conversica for Marketing Cloud is now available on Salesforce AppExchange.

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Omnisend Launches a New Product Reviews Feature

Omnisend, an omnichannel marketing platform for e-commerce businesses, has launched Product Reviews, a new feature that will become available to Shopify merchants on April 23rd, 2024. The new capability will enable businesses to collect customer reviews via email and SMS workflows, import existing reviews, track review data within the Omnisend platform, improve SEO by making product ratings visible in Google search results, and group customers based on their reviews to connect with them more effectively.

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Zendesk Appoints a New Chief Legal Officer

Zendesk, a customer-centric CRM solution, has announced that Shana Simmons has joined the company as Chief Legal Officer. Simmons has over fifteen years of experience as a strategic leader in high-growth companies and has previously worked at companies like Everlaw and Google Cloud. As Zendesk’s Chief Legal Officer, Simmons will oversee all of the company’s legal functions, counsel the company’s ongoing strategic initiatives, and help steer corporate governance efforts.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

When Grit is Not Enough: Premier Episode of the Insight Jam Podcast with Infragistics’ Dean Guida Live Soon

In our inaugural episode, Solutions Review’s CEO, Doug Atkinson, sits down with Dean Guida, the Infragistics CEO, to talk about whether everyone is cut out to be an entrepreneur, leaving the comfort of a steady job to start his own company, and the future of coding in an AI-driven world.

Watch on YouTube

Mini Jam Next Week! Expert Panel to Discuss CDO Focus: How AI is Re-Shaping Cloud Data Management on April 4th

With the Chief Data Officer role in mind, a panel of experts from Solutions Review’s Insight Jam Community will discuss the state of AI in cloud data management, AI’s impact on cloud data management strategies, and where the future could take it. We ask our panelists to provide their best forward-thinking advice for organizations at each stage of the innovation cycle.

Register on LinkedIn

Breeding Customer Loyalty Through the Omnichannel Experience, by Sara Faatz at Progress

As part of Solutions Review’s Contributed Content Series, Sara Faatz, the Director of Technology Community Relations at Progress, explains how companies can increase customer loyalty with omnichannel experiences. She also outlines some critical principles for developing successful omnichannel customer experiences.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.