Top MarTech News From the Week of May 31st: Updates from Qualtrics, Talkdesk, Ortto, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 31st. This round-up covers announcements and updates from Qualtrics, Talkdesk, Ortto, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 31st.

Top MarTech News From the Week of May 31st, 2024

Ortto Details the New Features in its Latest Product Update

Ortto—a customer journey and data platform—has announced its product update for May 2024. The new release adds office hours to Talk to help users set realistic customer expectations, alongside new features and updates to streamline workflows. These include a logs tab on tracked form widgets, a shape counter in the platform Journey builder, two new custom tags for email campaigns, tracked forms, the ability to duplicate audiences, a tool for editing an existing dynamic condition row filter, and more.

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Postie Launches its CRM Optimization Engine

Postie, a direct mail automation solution provider, has launched its CRM Optimization engine, enabling businesses to optimize their CRM data automatically. The CRM Optimization algorithm is designed to run campaigns autonomously with machine learning, maximizing the lifetime value of customer relationships, improving return on investment (ROI), delivering improved results for each new campaign, and achieving incremental profitability. Postie’s CRM Optimization engine is available now to customers.

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Qualtrics Appoints a New Chief Marketing Officer

Qualtrics, an experience management (XM) solution provider, has announced that Lynn Girotto has joined the company as Chief Marketing Officer. Girotto will lead the company’s global marketing efforts, including its brand, demand generation, communications, field marketing, product marketing, pricing, and packaging processes. She has over twenty-five years of experience in senior marketing roles. She most recently served as the Chief Marketing Officer at Vimeo, with prior roles at brands like Microsoft, Starbucks, Tableau, and Getty Images.

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Talkdesk and Cognizant Announce a Strategic Collaboration

Talkdesk, an AI-powered customer experience (CX) technology provider, has announced a new collaboration with Cognizant to accelerate AI-powered CX transformations. The partnership will combine Cognizant’s consulting, technology modernization, and industry expertise with Talkdesk’s vertical industry clouds and AI-powered contact center as a service (CCaaS) offering. This will help the companies expand the adoption of AI-led customer experience solutions for enterprise clients in the healthcare and insurance markets.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

What to Expect at Mini Jam LIVE, Q2 2024, on June 6-7

On June 6th and 7th, the team at Solutions Review is hosting another Mini Jam LIVE event. Four roundtable panel discussions are planned for June 6th, starting at 10:00 am EST, followed by the Friday Jam Session with Robert Eve, scheduled for 12:00 pm EST. All the panels will be streamed live on LinkedIn, YouTube, and Insight Jam. Registration is free!

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Transforming the Future of Customer Experiences with Generative AI, by Byron Fernandez at TDCX

As part of Solutions Review’s Contributed Content Series, Byron Fernandez, the Group CIO and EVP at TDCX, explains how generative AI is transforming the future of customer experiences for companies across industries. In his article, Fernandez talks about providing higher value and more rewarding jobs for human agents, how to develop hyper-personalized customer experiences, and the productivity gains brands can achieve via process improvements.

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Rebuilding Trust: The Broken State of the Sales Industry, by Nikolaus Kimla of Pipeliner CRM

As part of Solutions Review’s Contributed Content Series, Nikolaus Kimla, the founder and CEO of Pipeliner CRM, discusses how the sales industry can start rebuilding trustworthy relationships with its audience by going back to the basics, focusing on developing meaningful customer connections, and reinforcing teams with the best CRM system for their needs.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.