Top MarTech News From the Week of June 14th: Updates from Intuit Mailchimp, Amplitude, SAP Emarsys, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 14th. This round-up covers announcements and updates from Intuit Mailchimp, Amplitude, SAP Emarsys, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 14th.

Top MarTech News From the Week of June 14th, 2024

Amplitude Expands its Integration Marketplace

Amplitude, a digital analytics platform provider, has announced six new and expanded integrations to help its users develop better customer experiences. The new integration partners include companies like HubSpot, Contentful, WordPress, Movable Ink, unitQ, and Humanic.ai. The company also launched a new integration portal that will facilitate the development of integrations for the Amplitude platform by providing partners with code samples, documentation, best practices, and various tools and resources.

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HG Insights Releases a Native Integration with HubSpot

HG Insights, a data-driven solution provider, has launched a native integration with HubSpot. The new HubSpot Connectors will sync relevant, timely technology insights to a customer’s HubSpot CRM, making it easier for marketing and sales teams to understand their target companies. The integration also allows users to target prospects early in their buyer’s journey, launch marketing campaigns with content personalized to specific audiences, and create and segment account lists tailored to their GTM efforts.

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Intuit Mailchimp Launches New Revenue Intelligence Capabilities

Intuit, the global financial technology platform, has released a preview of the new revenue intelligence (RI) technology coming to Mailchimp. The technology is a system of always-on predictive, generative AI models that give markers more opportunities to win revenue. With these revenue intelligence capabilities, Mailchimp customers can target repeat customers, generate branded content, visualize revenue streams throughout the marketing funnel, experience AI natively in the Mailchimp platform, predict revenue based on customer segmentations, and leverage financial data from QuickBooks.

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Outreach Announces AI-Powered Features for Sales Rep Coaching

Outreach, a sales execution platform built for intelligent revenue workflows, has announced a collection of capabilities to help sales and RevOps leaders provide better feedback and coaching to their sales teams. The new features include sales execution reports, pipeline generation reports, sequence engagement scoring, and additional tools for sales coaching. With these AI-powered features, managers can better identify what strategies are working and why, making it easier to implement more effective workflows for their teams.

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Pipedrive Grows its Executive Leadership Team with Two New Appointments

Pipedrive, a sales CRM provider for small businesses, has announced the appointments of Sandrine Desbarbieux-Lloyd as Chief Marketing Officer (CMO) and Viktoria Ruubel as Chief Product Officer (CPO). Desbarbieux-Lloyd, an industry executive with 25 years of global experience, previously served as UK Group Director for Meta and the European VP of Digital at Samsung, alongside various leadership roles at other major brands. Meanwhile, Ruubel has over 20 years of experience in leadership roles at Meta, where she served as Director of Partnership for EMEA, as well as roles at Skype, Intuit, IPF Group, and others.

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SAP Emarsys Details its June 2024 Product Release

SAP Emarsys, an omnichannel customer engagement platform, recently announced the new features available in its June 2024 product release. The new AI-powered features include a subject line generator powered by OpenAI’s ChatGPT-4, a preheader generator, a product finder, and a segment generator. Meanwhile, the enhancements in the update include a LinkedIn Ads integration, WhatsApp conversational messaging, an enterprise reporting dashboard, and additional updates across the SAP Emarsys partner ecosystem.

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Udemy Announces a New Generative AI Upskilling Program

Udemy, an online skills marketplace and learning platform, has launched a new generative AI upskilling program developed with Amazon Web Services (AWS). The six-week training program, titled Unlocking GenAI Opportunities with AWS, is available through the Udemy Business Leadership Academy (UBLA) and will help professionals across industries learn about the GenAI tools and change management strategies they need to develop talent and drive digital transformation initiatives for their company.

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