Top MarTech News From the Week of September 27th: Updates from SAP, Braze, Contentstack, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 27th. This round-up covers announcements and updates from SAP, Braze, Contentstack, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from September 27th.

Top MarTech News From the Week of September 27th, 2024

Braze Unveils New AI Innovations

Braze, a customer engagement platform, has unveiled new enhancements for its BrazeAI offering that will help marketers develop and optimize one-to-one personalized experiences. The upgrades—announced at Forge 2024, the annual customer conference—include a new solution codenamed Project Analyst. This AI agent leverages data from across the BrazeAI suite to generate hundreds of variants for each component of a customer experience. Other additions to Braze’s suite include two new assistant features, the BrazeAI Liquid Assistant, available now, and Message Template Assistant, scheduled for early access in the near future.

Read on for more.

Contentstack Announces New Visual Building Capabilities

Contentstack, a composable digital experience platform (DXP), has expanded its platform with new native visual building capabilities. With these experience-building tools, marketers can accelerate their processes and see all their work in a headless environment. For example, users can natively visualize composability across vendors, future iterations of digital properties, generative AI authoring, personalization, and audience impersonation efforts. The new Visual Builder functionalities will help strengthen Contentstack’s previous personalization capabilities, including Contentstack Personalize, the Contentstack Brand Kit, and Contentstack Automate.

Read on for more.

Gainsight and SAP Detail a Strategic Partnership

Gainsight, a customer success platform, has announced a strategic partnership with SAP to deliver an integration between the Gainsight CS and SAP Sales Cloud solution. The new integration aims to help companies improve their delivery of value-driven customer experiences at scale. Ritu Bhargava, President and Chief Product Officer for SAP Customer Experience and Industries, says, “By enhancing SAP Sales Cloud with Gainsight’s AI-driven customer success solutions, businesses will be uniquely positioned to cultivate deeper trust and loyalty with their customers, ultimately leading to higher retention and long-term revenue growth.”

Read on for more.

GrowthLoop Reveals Details on The Loop

GrowthLoop, a customer data platform (CDP) for marketers, has announced The Loop, a new solution and methodology designed to help marketers better understand how specific marketing channels and audiences impact business outcomes. This will allow marketers to improve how they strategize, pivot, and iterate their efforts for a maximum return on investment (ROI). The Loop is built to securely add AI to the data cloud, including data from marketing channel results, sales performance, and customer interactions, equipping users with campaign users and recommendations based on specific tactics.

Read on for more.

Verint Launches a New AI-Powered Copilot for Contact Center Agents

Verint, a CX automation company, has launched the Verint Knowledge Automation Bot, a new addition to its collection of Agent Copilot Bots. The Verint Knowledge Automation Bot is designed to automatically search multiple enterprise content sources to find answers to customer questions. It leverages generative AI to summarize the search results into a single, easy-to-understand response a contact center agent can deliver to a customer without putting them on hold first. The Bot does not require any lengthy content migrations or knowledge management re-writing, either, saving contact agents even more time and resources.

Read on for more.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

Bridging the AI Divide: Upskilling Strategies for Enterprise Software Teams

As part of the Mini Jam LIVE, Q3 2024 edition, the Solutions Review team gathered a panel of industry experts to share their insights and commentary on what makes a successful AI upskilling strategy, how teams can implement them, and why it’s essential to foster a culture of continuous learning. Speakers include John Santaferraro from Ferraro Consulting, Anders Green of ALOX4, Donald Farmer from TreeHive Strategy, Paul Byrne of Dragon ERP, and Vinnie Mirchandani from Deal Architect.

Watch Here.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.